Ben McAdam

Ben McAdam is the Head Coach and Co-Founder of Build Scale Sell, a platform dedicated to helping entrepreneurs and small business owners optimize their operations for growth and profitability. With over two decades of experience, he focuses on guiding clients to generate more profit by analyzing their financial metrics and implementing effective strategies.

Professional Background

• Role: As a Profits Coach and Virtual CFO, Ben specializes in helping business owners understand their financial data to make informed decisions that enhance profitability.12
• Expertise: He emphasizes the importance of using numbers as diagnostic tools to identify business challenges, rather than relying solely on subjective assessments.14

Approach to Coaching

Ben's coaching philosophy integrates both financial analysis and mindset strategies. He believes that while numbers are crucial for diagnosing issues, the approach to solving them often requires a broader perspective that includes business coaching techniques.1 His methodology involves:

• Analyzing Financial Metrics: Identifying areas where businesses may be overspending or underperforming.
• Strategic Guidance: Offering actionable insights that help clients improve their marketing returns and overall business performance.15

Contributions and Initiatives

In addition to his coaching role, Ben is involved in various initiatives such as the Build Scale Sell Summit, where he shares insights on navigating business challenges, particularly during economic downturns like the COVID-19 pandemic.3 He also runs Profits Collective, which focuses on empowering entrepreneurs through tailored coaching sessions.24

Ben's commitment to helping others succeed in their business ventures is evident in his approach, which combines practical financial advice with a supportive coaching style.