Ben Lawder

Ben Lawder is an award-winning CX senior executive with a strong background in helping B2B and B2C organizations align customer needs, competitive gaps, and market opportunities.

He has a history of rapid progression in management consulting and corporate roles, serving in direct report positions to the C-suite in Fortune 1000 companies.

With experience in team building, budget management, and culture transformations, Ben is an energetic communicator skilled in delivering keynote speeches, leading boardroom discussions, enabling sales teams, and fostering client partnerships.

His expertise includes Customer Experience Strategy, Voice of Customer programs, quantitative and qualitative research, customer segmentation, Qualtrics platforms, competitive intelligence, go-to-market and market strategies, as well as corporate and marketing strategies.

Ben Lawder holds an M.B.A. with concentrations in Strategy, Marketing, and Organizations & Management from Emory University's Goizueta Business School, an Executive Leadership Certificate from Cornell University, and a Bachelor's Degree in Business Management with concentrations in Leadership and Marketing from the Georgia Institute of Technology.

His tenure includes leadership roles at Qualtrics, Equifax, Insights Advisory Group LLC, ADP, and BearingPoint, as well as internship experiences at Children's Healthcare of Atlanta, Sychrologic|Nokia, and Accenture.