Ben Jeffries

Ben Jeffries is the CEO and Co-Founder of Influencer, a global influencer marketing agency.2 He co-founded the company in 2015 with YouTuber Caspar Lee.12 Jeffries has been appointed to the board of the Influencer Marketing Trade Body (IMTB) in May 20242, demonstrating his commitment to shaping industry standards and best practices.1

Jeffries is an award-winning entrepreneur, recognized in Forbes' 30 Under 30 in March 2020.2 He has also received other accolades, including MediaWeek Rising Star - Media Owner in October 2018 and BMW i UK Tech Founder of the Year in November 2018.2

At Influencer, Jeffries leads a team of over 120 professionals working across Europe, North America, and the Middle East.2 The company works with major brands such as Google, Coca-Cola, Amazon, Microsoft, TikTok, and Meta.1

In addition to his role at Influencer, Jeffries is a member of YPO since January 2022 and contributes to publications like Adweek and The Drum.2 He is also scheduled to speak at CES 2025, where he will discuss the future of marketing and advertising in tech-enabled experiences.3