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Ben Gross
Creative Strategy @ Uber. Ex Snapchat / Viacom / The Black Eyed Peas
Ben Gross is a prominent figure in the marketing and creative strategy domain, currently serving as the Global Creative Strategy lead at Uber. He has built a reputation as an award-winning marketing executive, specializing in developing innovative marketing strategies for digital platforms.
Professional Background
Before joining Uber, Gross gained valuable experience in various roles across notable companies such as Snapchat and Viacom. His diverse background includes working with high-profile clients and projects, which has equipped him with a unique perspective on creative strategy in the tech and entertainment industries.23
Education
Gross holds a degree from the University of Michigan, where he likely honed his skills in business and marketing, setting the foundation for his successful career.2
Current Role at Uber
In his role at Uber, Gross focuses on crafting creative strategies that resonate with diverse audiences across global markets. He emphasizes the importance of tailoring campaigns to local cultures and consumer behaviors, reflecting Uber's commitment to localized marketing efforts.1 His work involves collaborating with various teams to ensure that Uber's branding and messaging are not only impactful but also culturally relevant.
Overall, Ben Gross's blend of creativity and strategic insight positions him as a key player in shaping Uber's marketing initiatives on a global scale.