Slippery Rock University of Pennsylvania

Thomas College

New York, New York, United States

WSC Sports

Account Manager

Part-time adjunct professor and consultant for the School of Communication and Media at Montclair State University, providing strategic guidance for the newly created Red Hawk Network and supervision over interns who will help broadcast, produce and distribute content as a part of it.

Montclair State University

Adjunct Professor / Consultant - Red Hawk Sports Network

At Infront X, we empower brands to build unique relationships by creating digital products & experiences people love. We specialize in helping sports, media, and entertainment organisations make deeper connections with their audiences through leading-edge technology, data-driven strategy, and impeccable design.

Infront X

Business Development Lead

Account Management Lead, Professional Services

OMNIGON Communications, LLC

OMNIGON is a team of digital strategists, artists and technologists working exclusively in the areas of consumer loyalty, audience growth and digital content delivery. Since its founding in 2008, OMNIGON has established itself as a market leader, focused on helping clients achieve returns on the strategic, creative and technical investments they've made. OMNIGON, headquartered in New York and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, works with celebrated, global brands including Fox Broadcasting, Verizon, the PGA TOUR, FC Bayern Munich, AS Roma, the German Football Association (DFB), IRONMAN, NASCAR, World Rugby, the US Open (USGA) and countless others.

Project Owner

Developed the digital and social cross-channel strategy for the New York Knicks marketing team, providing clear editorial direction that optimizes for audience engagement across 12.5M followers.  In addition, leveraged real-time communication tools and restructured team workflows to improve editorial efficiency within a highly matrixed organization.

The Madison Square Garden Company

Digital Project Consultant

Crossfield Digital (<a href="http://www.crossfield.com">www.crossfield.com</a>) is a subsidiary of FanVision Entertainment (an RSE Ventures company) providing high-throughput mobile and web development and creative services to enterprise clients and startups in the sports and entertainment industries.

Served as division leader with P&L responsibility while acting as head of business development and client relations. Built a $2M book of business in two years while growing a team of global developers, designers and project managers from 4 to 15.

Crossfield Digital

President

PrePlay (<a href="http://www.preplaysports.com">www.preplaysports.com</a>) was a venture-backed mobile gaming startup, and it developed the #1 live prediction game with over 50M predictions served, 500k installs and 10,000 daily active users. PrePlay raised $8M in total funding before being acquired by FanVision Entertainment.

Developed digital advertising and sponsorship activation plan that generated over $1M in gross revenue from brands including T-Mobile, Molson Canadian, Topps, Inc. while collaborating with strategic partners MLB Advanced Media, NHL, CBS Interactive.  Led strategic company shift to licensing revenue model, which transformed the company from mobile gaming studio to full-service software and creative services consultancy.

PrePlay, Inc.

Director Of Business Development

The Big East Conference (<a href="http://www.bigeast.com">www.bigeast.com</a>) was the largest Division I athletics conference in the US, serving 16 member institutions. The Conference’s mission was to use its footprint in the largest television markets to foster growth of the institutions’ athletic programs.

Developed content strategy for conference owned and operated digital and social channels; analyzed audience data, identified KPIs and leveraged SEO to drive consistent YoY engagement, traffic and revenue growth.

Identified key technology partners to drive product, content distribution and digital monetization strategy, transforming disparate group of league and member digital products into one cohesive, league-branded digital network.

Ben Fairclough