Ben Basche

Ben Basche is a Principal Consultant at Superstructure, specializing in product strategy and fractional product management, particularly for web3 projects. He has over 10 years of experience in product leadership across various sectors, including B2C, B2B, web3, and AI. His role at Superstructure began in November 2022, where he provides consulting services to multiple companies in the web3 space.12

Professional Background

• Current Role: Principal Consultant at Superstructure (Nov 2022 - Present)

  • Focus on product strategy advising and fractional product management for web3 projects.
  • Current engagements include advising for companies like Uniswap Foundation and Fuse Network.1

• Previous Roles:

  • Head of Product at Rainbow (April 2022 - Oct 2022): Led product development for a top Ethereum wallet.
  • Senior Product Manager at MultiChoice Group (Nov 2018 - Oct 2021): Worked on search and recommendations within the Connected Video division.
  • Other notable positions include roles at Layer, Drizly, and HeyNow, where he contributed to product development and marketing strategies.12

Education

Ben holds a degree from Columbia University, which has contributed to his expertise in technology and product management.1

Skills and Expertise

• Product strategy in web3 and blockchain technologies.
• Experience with cross-chain capabilities and multi-wallet connections.
• Strong background in user experience design (UXD) and product marketing.

Ben Basche is based in Johannesburg, South Africa, and actively engages with the tech community through platforms like LinkedIn, where he shares insights on technology and product management.2