Belén Balado Herrero

Belén Balado Herrero is a seasoned advertising professional and the founder of Cursiva, where she serves as a Senior Content Consultant. Her expertise spans both agency environments and press media, focusing on creating impactful brands. Balado is passionate about content strategy and has actively contributed to the content marketing community by establishing a Slack group aimed at fostering career growth for content marketers.

In her role at Cursiva, she emphasizes the importance of effective communication and brand storytelling, leveraging her extensive experience to guide clients in enhancing their content strategies. Balado is also known for her engagement on platforms like LinkedIn, where she shares insights and job opportunities related to marketing and content creation.