Malhar Barai is an accomplished author and marketing professional with expertise in digital marketing campaigns, SEO, SEM, branding, lead generation, PR, and agency management. With over 15 years of experience, Malhar has held various senior-level marketing roles at top companies like Tech Mahindra and Affle. He currently leads global marketing and PR efforts at Affle, focusing on creating a larger brand value proposition and driving integrated play across various platforms. Malhar's specialties in integrated marketing campaigns, digital marketing strategy, omnichannel marketing, and event management have made him a sought-after marketing professional in the industry. Malhar's passion and creativity in marketing have led him to write a book titled 'SOA & Java,' available on Amazon. He holds a PG Diploma in Computer Science from the Centre for Development of Advanced Computing - CDAC, a BSc from Gujarat University, and has also studied at Amrit Jyoti.