Becky Swafford

Becky Swafford is a seasoned marketing and product strategy leader with over 13 years of experience, driving growth and enhancing customer relationships for diverse organizations.

She holds an MBA in Global Marketing & Strategy complemented by a BS in Economics, bringing a strong educational foundation to her cross-functional marketing expertise.

With a track record of successful alliances and hands-on product development across startups to established brands like Walmart, PG&E, and Ford, Becky excels in orchestrating GTM strategies, product launches, and rebrands.

Her passion for marketing stems from its intersection with various facets of business like product development, sales, and customer experience, where she has collaborated with and even taken on roles in these areas to deliver results.

Relationship-building lies at the core of Becky's approach, as she leverages collaboration to drive positive, lasting change in teams, alliances, and project ideation.

In her role as Marketing Director, she leads end-to-end product marketing efforts, including market research, product positioning, GTM strategies, digital marketing, and strategic partnerships, all grounded in data-driven decision-making and performance metrics.

Becky's career spans impactful positions at Amazon, Walmart eCommerce, Wilderness Travel, and various other entities, showcasing her diverse expertise in marketing, business development, and strategy.

Her educational background includes studies at top institutions like the University of Michigan and the University of California, reflecting her commitment to continuous learning and growth in the field of business and economics.