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    Becky Martin

    Accomplished CSR/ESG leader with extensive experience

    Becky Martin is an accomplished sustainability professional currently serving as the Manager of Environmental Sustainability at Toyota North America.23 With over 5 years of experience in Fortune 10 companies, she has established herself as a leader in the Corporate Social Responsibility (CSR) and Environmental, Social, and Governance (ESG) fields.2

    Professional Background

    Becky's role at Toyota involves overseeing sustainability engagement and communication strategies. As the sustainability engagement manager, she is responsible for:

    • Transforming Toyota's environmental reporting approach
    • Managing the company's sustainability storytelling initiatives
    • Ensuring accurate and responsible communication of Toyota's sustainability efforts1

    Education and Expertise

    Becky holds a dual MBA/MS degree from the University of Michigan, which has likely contributed to her comprehensive understanding of both business and sustainability practices.2 Her expertise spans various areas of environmental sustainability, including:

    • Carbon reduction strategies
    • Water management
    • Materials sustainability
    • Biodiversity conservation1

    Approach to Sustainability Communication

    In her role, Becky emphasizes the importance of:

    • Providing concise and targeted information for different audiences
    • Separating data-driven reporting from storytelling initiatives
    • Carefully avoiding greenwashing by ensuring all claims are substantiated
    • Collaborating closely with legal teams to ensure accurate messaging1

    Becky's work at Toyota involves balancing the need for transparent communication about the company's sustainability efforts with the challenges of navigating a rapidly changing automotive industry, particularly in the context of electric vehicle proliferation and evolving regulatory environments.1

    Highlights

    Dec 11 · howerimpact.com
    Talking sustainability storytelling trends with Toyota's Becky Martin
    SP Emerging Professional Spotlight: Becky Martin
    SP Emerging Professional Spotlight: Becky Martin

    Related Questions

    What are some of the key sustainability projects Becky Martin has led at Toyota?
    How does Becky Martin ensure Toyota's sustainability claims are accurate and trustworthy?
    What challenges does Becky Martin face in communicating Toyota's sustainability efforts to consumers?
    How has Becky Martin's role evolved since she started at Toyota?
    What are the main focus areas of Toyota's sustainability strategy according to Becky Martin?
    Becky Martin
    Becky Martin, photo 1
    Becky Martin, photo 2
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    Experience

    Manager, Environmental Sustainability at Toyota North America (January 2019 - Present)
    Manager, Green Mobility at Toyota Motor Corporation (October 2016 - December 2018), Consultant, Sustainability at Burt's Bees (June 2016 - August 2016), Business Analyst, International Regions at GameStop (2013 - 2016)

    Location

    Santa Monica, California, United States