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Becky Harrison
President at Fieldwork New York City
Becky Harrison is the President of Fieldwork, Inc., overseeing both the Fort Lee, NJ and New York City offices. She has been instrumental in navigating the challenges posed by the COVID-19 pandemic, focusing on flexible research solutions and empathetic leadership. Her approach emphasizes the importance of communication and maintaining a positive work culture during crises, which she discussed in a podcast episode highlighting her management strategies.1
Prior to her current role, Becky Harrison held positions at various organizations, contributing to her extensive experience in the insights industry. She is also involved in community initiatives, such as supporting Women in Research, a networking organization for women in the insights field.12 Becky graduated from Temple University's Fox School of Business and Management.4
In her role at Fieldwork, she leads efforts to adapt research methodologies to meet changing consumer needs and has been pivotal in transitioning many studies online during the pandemic. Her leadership style prioritizes authentic engagement with employees and clients alike, fostering a culture of support and adaptability within her teams.13
