Becca McArthur
Product at Ibotta
Becca McArthur is a creative and data-driven product builder with a strong foundation in building online communities.
She values empathic design and focuses on understanding people's needs to create meaningful products.
Becca has a pragmatic approach to execution and an optimistic outlook on innovation.
Her expertise includes goals-driven product development, roadmapping, A/B testing, user data analysis, user empathy, design thinking, wireframing, and user research.
Outside of work, Becca enjoys reading nonfiction and poetry, experimenting with cooking, and surfing.
Becca holds a BA in English Literature and Creative Writing from Colgate University.
Her professional experience includes roles at Substack, YouTube, Google Socratic, Crowdtap, and various other organizations.
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