University of Pennsylvania

Université Paris-Sorbonne

Director, Business Strategy & Operations  -  PATTERN by Tracee Ellis Ross

Develop high-impact B2B/B2C Sales & Marketing initiatives resulting in multi-year, multi-million-dollar contracts that enhance the arena’s Premium membership portfolio. By harnessing the power of strong client relationship development, efficient sales pipeline management, impactful experiential marketing and strategic partnerships, I help lead revenue generation while positioning this iconic venue as a Premium Hospitality industry leader, solidifying its global reputation to fans and competitors alike.

Premium Sales Manager (Crypto.com Arena & L.A. Live)

Executive-level consulting for start-up brands & talent-led initiatives in variety of CPG categories

Freelance

Consultant

Worked directly with CEO Tracee Ellis Ross as a founding team member and strategic business leader to incubate, develop, and scale a high-impact, Black-owned start-up haircare brand from inception to market leadership. Successfully drove the brand’s rapid growth in a competitive landscape, achieving $1M+ sales at launch and consistently surpassing industry benchmarks across performance metrics. Managed direct reports and cross-functional teams, onboarded new executives and team members, and led external partners to deliver seamless execution and alignment with the brand’s strategic goals.

Key Accomplishments:
•	Spearheaded the expansion into new international and domestic markets, significantly enhancing market share, revenue, and cultural impact while ensuring operational cost efficiencies and supply chain smoothness through the growth.
•	Directed brand and retailer launch planning, optimized inventory flow, and refined operational processes to support business development, strategic objectives, and special projects under tight deadlines and pressures.
•	Relied upon by internal stakeholders and executive leadership to support all business units as we scaled the team in operations, financial planning and performance, product development, traditional and digital marketing, e-commerce, and retailer management.

BEACH HOUSE GROUP

Director, Brand Strategy & Operations | PATTERN by Tracee Ellis Ross

Skills: New Business Development · Consumer Products · Product Development · In-Store Marketing · E-Commerce

Sr. Brand Manager, PATTERN by Tracee Ellis Ross

Successfully oversaw the incubation and launch of multiple high-profile brands and capsule collections, including the early stages of celebrity-founded brands like BEIS by Shay Mitchell and PATTERN by Tracee Ellis Ross. Managed complex and evolving project timelines and all facets of brand management from market research/whitespace analysis to brand creation through market entry, including P&L/budget ownerships, product development, sales, marketing, and operations. Led a team of three direct reports and served as the primary liaison for cross-functional teams on all new projects.

Key Accomplishments:
•	Contributed over $12 million in annual revenue with diverse CPG category launches across Beauty, Travel, Hair Accessories, Toys, and Pet in mass and specialty retail channels (Target, Walmart, Ulta, Five Below, and direct-to-consumer).
•	Managed high-profile relationships with celebrity and influencer partners, supporting contract negotiations, project management, brand activation, and strategic planning.

Business Unit Manager

2nd hire of high-growth brand development start-up; played a pivotal, entrepreneurial role in scaling the organization from 2 to 80+ employees and achieving $30 million in revenue within two years. Known for my broad skill set, I was instrumental in the successful development and launch of over 1,000 products across diverse categories. Laid the foundation of the current Beach House Group organization and high company success by implementing best practices, onboarding key new hires, and taking on multifaceted roles in new business development, marketing, operations, and finance to meet evolving business needs.

Product Manager

Led the digital marketing agency team through the development and execution of comprehensive digital marketing strategies, data analysis, and recommendations to inform decision-making for high-profile clients. Secured top campaign performance across SEO, SEM, Native, Display, Social, and Email marketing channels. As the main agency contact, I effectively managed client and internal relationships for prominent brands in the Food & Beverage, Non-Profit, CPG, and Hospitality sectors, including ConAgra Foods, the Chicago Botanic Garden, The Parking Spot, and SOS Pads.

Rise Interactive

Account Executive

Managed a $375M business in OTC Healthcare with strategic procurement and optimized inventory allocation of 400+ products across 1,800 stores nationwide. Successfully partnered with a diverse range of vendors, including industry giants like Procter & Gamble and Johnson & Johnson, while also supporting smaller, emerging vendors entering mass retail. Demonstrated exceptional problem-solving skills by resolving daily operational challenges involving stores, vendors, and guests through data-driven analysis and effective communication.

Target

Sr. Merchandise Planning Business Analyst

Skills: E-Commerce · Consumer Products · In-Store Marketing

Merchandise Planning Business Analyst

•	Mentored and looked after a hall of 20 freshmen throughout their first year of college
•	Programmed 30+ cultural and educational events for the hall and entire College House

Resident Advisor, Riepe College House

•	Identified $6.2M opportunity in annual potential sales within company’s Healthcare Division through strategic project

Merchandise Planning Business Analyst Intern

•	Supported start-up clothing venture with research on current trends in the industry, new business development, and marketing assistance

Vestopia Clothes

Research Assistant

•	Mentored in an exclusive professional development workshop to expand critical thinking skills essential for casework

The Boston Consulting Group

Diversity Bridge to Consulting participant

•	Publicized and promoted film marketing campaigns for Walt Disney Studios and Sony Pictures to the markets of PA and NJ
•	Executed successful advanced screenings and other publicity events for clients while managing media and guest attendees

Allied Integrated Marketing

Marketing Intern

•	Assisted President’s staff with organizing and managing key special events such as Commencement and academic conferences
•	Disseminated resources and correspondences from the office of  Pres. Amy Gutmann to the University community

Assistant to the Office of the President

•	Chaired twice-annual speaker events for the Penn community featuring Anderson Cooper, Steve Forbes, Madeleine Albright, Newt Gingrich, & James Franco
•	Planned a large-scale Fall Festival for campus, the first of its kind, which featured over 30 student groups & dozens of vendor partners

Chair, Student Planning & Events Committee

•	Member, instructor & national champion for America’s largest Shotokan karate club
•	Developed creative ways to keep students of all ages & belt ranks interested, motivated, & disciplined in sport karate
•	Helped run the 2006 World Championships hosted by ISKC in Chicago

Becca Elman