Becca Aaronson

Becca Aaronson is the Chief Product Officer and Co-Founder of News Product Alliance.1 She is based in Austin and has over 500 connections on LinkedIn.1

Professional Background

Becca has been actively involved in the news product industry for several years. In April 2019, she joined a small group of news product professionals after the International Symposium on Online Journalism (#ISOJ) to discuss ways to better support product professionals in the news industry.2 This initiative eventually led to the formation of the News Product Alliance, which she co-founded.

Expertise and Interests

Becca demonstrates a keen interest in the intersection of technology and journalism. She has shared insights on how artificial intelligence might shape the future of journalism, drawing parallels to how technology has historically influenced editorial practices.3

Professional Development

Becca is committed to continuous learning and professional growth. She recently obtained a certification in Pathway to Digital Product Management from Bohubrihi, which covered key topics in digital product management.6

Industry Contributions

As a leader in the news product space, Becca has been actively working to support and develop the field:

1. She has been instrumental in growing the News Product Alliance since its launch three years ago.5
2. Becca has been involved in discussions about solutions for local news, indicating her interest in addressing challenges facing the journalism industry.4

Through her role at News Product Alliance and her active engagement in industry discussions, Becca Aaronson is contributing to the evolution of product management in the news industry and exploring how technology can shape the future of journalism.