Becca Aaronson

Becca Aaronson is the Chief Product Officer and Co-Founder of News Product Alliance, an organization that supports product professionals in the news industry.12 She is based in Austin and has over 500 connections on LinkedIn.1

Professional Background

Aaronson has been actively involved in the news product space for several years. In April 2019, she joined a small group of news product professionals after the International Symposium on Online Journalism (ISOJ) to discuss ways to better support product management in the news industry.2 This meeting likely led to the formation of the News Product Alliance, which she co-founded.

Recent Activities

Becca Aaronson has been engaged in various discussions and initiatives related to the news industry:

• In June 2024, she shared insights about how technology has shaped editorial practices throughout history and contemplated the potential impact of AI on journalism.3
• In May 2024, she discussed solutions for local news, indicating her interest in addressing challenges faced by local news organizations.4
• In October 2023, Aaronson reflected on the growth of the News Product Alliance since its launch three years prior, mentioning that she had met numerous news professionals performing product management roles without the formal title.5

Expertise and Focus

Aaronson's work appears to center around:

1. Product management in news organizations
2. Supporting and connecting news product professionals
3. Exploring the intersection of technology and journalism
4. Addressing challenges in local news

Her role as Chief Product Officer at News Product Alliance involves leading efforts to enhance product management practices within the news industry and fostering a community of news product professionals.