Beatriz López

Beatriz López is a highly experienced professional in the field of advertising and digital marketing, with a strong educational background in both Máster en Publicidad from Universidad Nebrija and Licenciatura in Publicidad y Relaciones Públicas from Universidad de Valladolid.

Currently, Beatriz serves as the Planning & Buying Digital Director at IPG Mediabrands, where she leverages her expertise to drive digital strategies and operations.

With a wealth of experience, Beatriz has held key positions in renowned organizations such as Arena and MAXUS CICM, where she worked as a Jefe de Operaciones Digitales, Digital Planner, and in the Dpto Digital.

Beatriz's career trajectory showcases her deep understanding of the digital landscape and a proven track record of success in the advertising industry.