Pontifícia Universidade Católica do Rio de Janeiro

CAp UFRJ

Sales Manager SG,MY & VN at H&M

Regional Manager Central America & Caribbean

Hola Moda

CEO / Regional Manager

Regional Manager

Responsible for optimising sales and profit and leading Area Managers in Singapore, Malaysia and Vietnam, in line with H&M’s core values. Total market accounts for over 1.6k H&M employees 

Driving Growth Playbook (GPB) and strategy through the 3Y’s Plan.

Collaboration with the Sales Team, Area Managers and Function Heads, executing the Omni Regional strategy, securing and optimising the sales market agenda. 

Improving ways of working in Areas and Stores to guarantee the best customer experience.

Developing and structuring performance management for the Area Teams and Store Managers based on results, values and customer first mindset. Working with succession planning, talent and leadership.

Supporting, planning, and executing Key City project in Singapore - 2023

Implementing and supporting key projects in SEA Sales Market: Members Loyalty Program, Flow, RFID, Find in Store and launched hm.com in Vietnam.

Leading the newly Store Commercial team set up.

Sales Manager

Managed Area 12 (East England), Area 4 (East London), and Area 1 (Central London).

Number of stores in each area ranged from 15 to 29, with over 1000 H&M employees.

Analysed and followed up on Sales & Profit KPIs and took actions accordingly to maximise results.

Ensured that Store scheduling maximised conversion within the frame of the hours plan, together with the Area Controller.

Set an allocation that secured a good garment level according to the selling, together withthe Area Controller and Support Office functions.

Implemented and followed up on Store Operations Best Practice, according to the country plan, together with the Area Team.

Ensured H&M customer service standards were delivered in all Stores across the Area.

Analysed and implemented the optimal concept mix and store layout in every store through cooperation with my Area Team and Support Office functions.

Ensured the maintenance in Stores was managed in a cost efficient way and met H&M standards.

Actively prevented loss together with Store Management and Area Team and ensured all stores followed appropriate guidelines.

Monitored competitor landscape, evaluating potential risks, threats and opportunities and worked with relevant Support Office functions to take actions accordingly.

Area Manager

Area 6 (Southeast England) and Area 1 (Central London)

Business Area Controller

Assistant Store Manager

Cash Office Responsible Manager

Team Leader

Multiplicarh was a consultancy agency working mainly in the fashion retail industry with Recruitment, Training and HR Management. 

Hired over 500 retail professionals over 3.5 years, from sales associates to managers.

Helped brands with new store expansion, prospecting and hiring the entire store staff for over 25 new stores in different cities across Brazil.

Conducted exit interviews and provided advice on key themes and improvement points.

Coordinated training courses for client employees. 

Helped small and medium sized companies create and structure an HR Department.

Gave consultancy on employee benefits, managing relationship and administration requirements with benefits providers.

Multiplicarh

HR Consultant Coordinator

Provided psychological support to patients both during emergency/critical moments and longer term day-to-day basis.

Provided psychological support to family members and the hospital team in critical moments.

Participation of humanisation meetings with medical team.

Hospital São Lucas Copacabana

Psycology Intern

Undergraduate Psychology Teacher assistant: Psychopathology and Bio-Neural Psychology

Beatriz Abranches