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    Beatrice Descorps

    Global Vice-President, Marketing. Member of the Leadership Team. Molton Brown

    Beatrice Descorps is a seasoned executive in the beauty industry, currently serving as the Global Vice-President of Marketing at Molton Brown, a position she has held since September 2016.1 With over two decades of experience in the beauty sector, she has played pivotal roles in shaping some of the industry's most iconic brands.3

    Career Highlights

    Beatrice's career trajectory showcases her expertise in brand management and marketing:

    Molton Brown:

    • Global Vice-President, Marketing (September 2016 - Present)
    • Director, Global Brand Management (January 2014 - Present)

    In her current role, she is responsible for defining and leading the global strategy for the brand, new product developments, and store events. Her duties include overseeing campaign creatives, multi-channel consumer activation, and visual merchandising.1

    Previous Positions:

    • The Body Shop: Category & Innovation Director (2011 - 2013)
    • Coty Beauty: International Marketing Director (2005 - 2011)
    • L'Oreal: Various roles including Product Manager and International Product Manager (1999 - 2001)

    Education

    Beatrice holds an MBA in Marketing from HEC Paris, which she completed between 1995 and 1998.1

    Achievements

    Her innovative approach and leadership in the luxury beauty sector have been recognized by the industry. Notably, Beatrice was named the winner of the Walpole Power List in the category of "The Innovator" by The Walpole British Luxury Association.13

    Recent Projects

    Under Beatrice's leadership, Molton Brown has launched significant campaigns, including the "Artists of Note" campaign, which has been prominently featured across London. This campaign is said to signal a new era for the brand and is considered an important milestone in Molton Brown's history.2

    Beatrice Descorps is known for her strategic vision and ability to drive innovation in the luxury cosmetics sector, contributing significantly to Molton Brown's position as a leading luxury brand.

    Related Questions

    What are some of the key marketing strategies Beatrice Descorps has implemented at Molton Brown?
    How has Beatrice Descorps influenced the brand identity of Molton Brown?
    What awards or recognitions has Beatrice Descorps received in her career?
    Can you share examples of successful campaigns led by Beatrice Descorps?
    What is Beatrice Descorps' educational background and how has it impacted her career?
    Beatrice Descorps
    Beatrice Descorps, photo 1
    Beatrice Descorps, photo 2
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    Location

    Greater London, England, United Kingdom