Beatrice Capestany

Beatrice Capestany is a Senior Director of Solutions Consulting at quantilope, with a strong background in consumer insights and technology.1 She holds a PhD in Psychology and Neuroscience from Duke University, which has contributed to her expertise in the field.1

Professional Background

Capestany is recognized as a Consumer Insights Tech Thought Leader and Go-To-Market (GTM) Product Expert.1 Her role at quantilope involves leveraging her expertise in advanced research methods and artificial intelligence to solve complex research challenges.34

Academic and Research Experience

Before her current position, Capestany had experience in social neuroscience research. She was introduced to the implicit association test over ten years ago during her first internship in a social neuroscience lab.2 This background has likely informed her approach to consumer insights and market research.

Contributions to the Field

Capestany is actively involved in sharing her knowledge and expertise with the broader research community. She has presented on topics such as:

• The benefits of AI within research methodologies3
• Innovating insights to support marketing, brand, and shopper insights teams4
• New approaches to brand health tracking, focusing on mental availability5

Career Transition

It's worth noting that Capestany describes herself as an "ex-academic turned market researcher".6 This transition from academia to industry has likely given her a unique perspective on applying rigorous research methodologies to practical business challenges.

Beatrice Capestany's combination of academic background, industry experience, and expertise in advanced research methods positions her as a valuable leader in the field of consumer insights and market research technology.