Mike Arce, the founder, and CEO of Loud Rumor, is a renowned name in the world of fitness studios and wellness companies. With years of experience opening and managing several popular fitness clubs like LA Fitness, Pure Fitness, and Fitness 1, Mike has carved a niche for himself as a top-notch marketer and advertiser in the industry. As the head of his agency, Mike has helped thousands of fitness studios scale their businesses through a proven marketing and advertising strategy. He has also set up a community and members area to support fitness studio owners and stay ahead of the curve. With a mission to become the go-to resource for anyone with a fitness studio by 2022, Mike aims to bring in a community of fitness leaders to educate and contribute to the growth of his members. Outside of work, Mike's life is busy with his wife, four kids, and dog. Despite his busy schedule, he manages to play basketball, read, exercise, and enjoy music.