Bas van de Pol, an experienced builder and growth hacker, has demonstrated his skills and expertise throughout his 13-year career in digital commerce. His educational background includes studying for his Bachelor's degree at HU University of Applied Sciences Utrecht. Bas was instrumental in developing a successful experimentation culture within adidas, which focused on growth and improvement of user experience. His experience includes roles as a team lead, conversion optimization, web analyst, UX researcher, and online marketeer. Bas is a data-driven problem solver who is not afraid to get his hands dirty and build from scratch. He has held previous positions as CRO Lead at ABN AMRO MeesPierson, Director Conversion Optimization Global at adidas, Senior Manager Conversion Optimisation Global at adidas, Data Analyst EMEA at Under Armour, and Web Analyst EMEA at Under Armour. Additionally, Bas has experience as the founder and owner of www.creditcardhouders.com, Conversion Consultant at LBi Lost Boys, Online Marketeer at Uitgeverij Unieboek - Het Spectrum bv, Channel Manager at ADJOBS, and an intern at Genootschap voor Reclame (GVR).