Bea Perez

EVP and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company

Beatriz "Bea" Perez is a high-ranking executive at The Coca-Cola Company, holding the position of Executive Vice President (EVP) and Global Chief Communications, Sustainability and Strategic Partnerships Officer.1 4 Her role encompasses a diverse portfolio of responsibilities that are crucial to the company's operations and global strategy.

Career at Coca-Cola

Perez has been with Coca-Cola for over three decades, joining the company in 1994.1 Throughout her tenure, she has held various senior-level positions, including:

Chief Marketing Officer for Coca-Cola North America
The company's first Chief Sustainability Officer (appointed in 2011)
Senior Vice President and Chief Communications, Sustainability and Strategic Partnerships Officer

Current Responsibilities

In her current role, Perez oversees:

Global external and internal communications
Digital media strategy for company-owned channels
Global brand public relations
Financial communications
Leadership communications
Environmental, Social, and Governance (ESG) commitments
The company's retail, licensing, and attractions portfolio

Key Achievements

Perez has been instrumental in developing and implementing several significant initiatives:

The World Without Waste program, aimed at collecting and recycling a bottle or can for every one sold by 20303
Global commitments to advance water stewardship
Women's economic empowerment programs, including the 5by20 initiative which aimed to enable 6 million women entrepreneurs by 20203

Recognition

Perez has received numerous accolades for her work, including:

Named a "Conservation Trailblazer" by The Trust for Public Land
Listed in the "50 Most Powerful Latinas" ranking by the Association of Latino Professionals for America
Inducted into the American Advertising Hall of Fame, Sports Business Journal's Hall of Fame, and PR Week Hall of Fame1