University of Maryland

SVP and Chief Communications, Sustainability and Strategic Partnerships Officer, The Coca-Cola Company

The Coca-Cola Company

EVP & Global Chief Communications, Sustainability and Strategic Partnerships Officer

SVP and Chief Communications, Sustainability and Strategic Partnerships Officer

Led The Coca-Cola Company's global Sustainability strategy; set high-level Sustainability goals and commitments; assessed and drove scaled investments; and managed and tracked all global NGO partnerships and key Sustainability projects. Led strategic and operational efforts to manage worldwide Marketing Assets and Sports, Music and Entertainment Partnerships, Global Innovation, and the Company's worldwide Licensing business, including Retail Stores and Attractions.

Chief Sustainability Officer, SVP Global Partnerships, Assets, Innovation, Licensing and Retail

Create and oversee an integrated global strategy; set high-level goals and commitments; assess and drive scaled investments; and manage and track all global NGO partnerships and key sustainability projects. Steward our global sustainability agenda by driving focus, collaboration and scale with a framework anchored in the priorities of well-being, women's economic empowerment and water stewardship, in addition to our system goals related to climate protection, packaging recovery and agriculture.

Chief Sustainability Officer

Led all aspects of marketing for Coca-Cola North America at a time of transformation in the interaction of brands, consumers and information technology. Oversaw knowledge and insights, consumer communication, brand programming, media, sports/entertainment, interactive marketing, African American consumer marketing, Hispanic American consumer marketing, marketing capability, and university marketing recruitment program.  

Accomplishments include launching the Coke Digital Network (CDN), an innovative media communication tool, and developing the Company’s award-winning Motorsports marketing platform, which launched Coca-Cola as the Official Soft Drink of NASCAR, created the Coca-Cola Racing Family and secured our partnership with International Speedway Corporation.  Served as a member of the Women Leadership Council from 2007-2009, advising Muhtar Kent and the senior leadership team on ways to increase the number of women in senior leadership positions, specifically focusing on General Management positions.

Chief Marketing Officer, North American Division

Provided significant contributions to bring Coca-Cola brands to life with consumers in a continuously changing landscape. Negotiated and led efforts with media, interactive, entertainment and sports partnerships, including: NASCAR, PGA, U.S. Olympic Committee, NBA, LeBron James, American Idol,  Dick Clark Productions, OSCARS, Ryan Seacrest, and many others across film, music, television and sports.

Senior Vice President, Integrated Marketing

Increasing responsibility in Marketing and field operations roles

Bea Perez