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Bea Asavajaru
Digital Brand Marketer, Specializes in Influencer, Content Creation and Social Media Marketing
Bea Asavajaru is currently the Head of Global Social Media and Influencer Marketing at Shiseido, specifically for their luxury skincare brand, Clé de Peau Beauté. With over a decade of experience at Shiseido, she has significantly contributed to the brand's digital transformation and influencer strategies.
Education and Background
Bea is a graduate of the Stanford University Graduate School of Business, where she is currently pursuing a Sloan Fellow MBA/MSx program. This academic endeavor follows her extensive professional experience, including living in Japan for six years, which has enriched her understanding of global markets and consumer behavior in the beauty industry.13
Professional Experience
- Shiseido: Over ten years in various roles, focusing on social media and influencer marketing.
- Digital Transformation: Actively involved in discussions and panels regarding the impact of influencers in business and social commerce.46
Personal Insights
Bea frequently shares insights on social media about her journey in the beauty industry, emphasizing the importance of digital platforms and innovative marketing strategies. Her posts reflect a commitment to leveraging social media to enhance brand storytelling and consumer engagement.25
