Hyeun-Mi Lee is the Head of International Brand Management at Paulaner Brauerei Gruppe, a German brewery known for its premium quality beer. With her extensive experience in the brand management and marketing industry, she leads the brand's global strategy, develops marketing plans and ensures the brand maintains its authenticity and excellence in the global market. Prior to her current role, Lee held senior positions at various multinational companies, where she gained a reputation for her innovative marketing strategies that helped generate significant business growth.

Lee has an impressive academic background, with a degree in Business Administration and Master's degree in Marketing Management. She possesses a strong skill set in market analysis, trend forecasting, and team management. She is passionate about the beer industry and strives to create exciting experiences for customers through innovative marketing campaigns.