University of South Carolina Darla Moore School of Business

SUNY Geneseo

Swedish Institute a College of Health Sciences

Chief Marketing Officer at The Marketing Project

Maureen O'Connor has years of dynamic marketing leadership. As an early adopter of digital marketing, she often serves as liaison between an organization's communication goals and the technological implementation. Maureen has an extensive background in strategic planning. She has also managed ad campaigns, brand identity, website design and development, online marketing and more. She knows how to meet deadlines, get results and manage costs to produce an effective ROI.

Specialties: Marketing, Digital Initiatives, Creative and Online Strategy, Advertising, ROI Analysis

The Marketing Project

Chief Marketing Officer

Responsible for all marketing, internal and online communications. Managed the strategic branding and day-to-day ad agency relationship. Responsible for radio, OOH, print ads, collateral, SEO, SEM
Directed the marketing team and in-house creation of all social media content, e-newsletters, digital signs, videos, and websites. Full marketing budget responsibility. Supervised third party relationships including call center.

Maimonides Medical Center

Assistant Vice President, Marketing and Online Communications

Clients Included: ICAAT at Beth Israel Medical Center, Maimonides Medical Center, BHIX, Putnam County Visitors Bureau, Broadview Networks and more... 
- Provided leadership in brand identity and development
- Responsible for online strategic direction, website design and content development
- Coordinated and managed multiple websites (CMS) for public and Health Care Professionals. 
- Managed digital marketing (SEO, SEM, e-newsletters, video, blogs, podcasts, online events)
- Analyzed site traffic, compiled reports, and presented results to senior leadership and the Board.
- Liaison for site development with IT team on security, payment, and intranet portals

Bluerae Creative

VP Marketing Consultant

Directed marketing, public relations and customer service efforts for alternative health e-commerce website. Responsible for strategic planning, customer acquisition and strategic affiliations.  Coordinated marketing communication materials, e-marketing, loyalty programs and market research.  In charge of tracking analysis, ROI and database management.

WholehealthMD.com

Director, Marketing and Online Communications

Coordinated strategic planning, marketing efforts, corporate identity and brand development for Health Care System and Areas of Excellence (Cardiac Surgery, Cancer Center, Orthopaedics). Managed ad agency, marketing budget and staff of 13 (including referral call center). Responsible for the marketing, management, content, and effectiveness of the web site.

Continuum Health Partners

Corporate Director of Marketing

Director of Marketing:					 
Responsible for implementation of all marketing efforts (web, radio, TV, direct mail, print ads, internal) and the physician referral call center. Developed communication and marketing plans for centers of excellence and physicians. Coordinated media buys, production of printed materials, database and  and list managemen. Managed ethnic health education and communications in Japanese, Russian, Chinese and Spanish.