Университет интернет профессий Нетология/Netology - An Internet Professions University

Высшая Школа Экономики/Higher School of Economics

Institute of French language, France, Tours

Business & Product strategy

Madrid, Spain

eLama

Project Manager (New Markets)

- Constant market research and product development for the legal market. Key products KPIs: ROI, ARPPU, CRR, LTV, CAC.● Multifunctional and cross - country team leadership.● Created a 360deg. marketing strategy to stand out in a busy market of legal consulting.● Led the company’s corporate website development and launch, listed in aWWWards.● Joined the team at an early stage to lead the creation of the company’s key market advantage - a proper CMS for legal services. Acted as a bridge between stakeholders and the dev team.

Legalight.ru

Associate Product Director

- Build a complex mobile product from scratch to a fully operational SAAS-solution in 1 year.● Led a full-stack team of 10 people in agile mode and in a distance.● Adapted Scrum methodology for the team needs and put in practice into Jira.● Conducted a thorough cusdev and audience profiling to fit the market needs.● Product was selected as a promising start-up within one of the largest Russian incubators and gained several rounds of investments from Angels and equity funds.

App4brand

Head of Product

- Successfully started up a digital & new media company that won Best Interactive Company Award in 2012, 2013 in Russia. ● Built a successful business model of digital business with turnover over 2 mln USD/yearly. ● Developed and implemented a complex interactive projects production cycle beating harsh deadlines of the events market. ● Created stunning promotional solutions for major international brands: Audi, BMW, Yota, Marlboro, Sberbank, Samsung, Google, AirFrance, Heineken, ClubMed, Peugeot (over 200 projects).

Interactive Lab

Managing Partner

- Significant project management enhancements within the IT Department of 120 people.● IT Project management methodologies and budgeting implementation. ● IT projects delays reduced up to 33%.● Led over 15 corporate IT projects as a project manager.

RUSSOUTDOOR

Head of Project Office

News Outdoor Russia

Business Development Manager

Анастасия Борисова

Анастасия Борисова