Serena Tierney is a well-known solicitor and international mediator with extensive experience working for some of the world's top Fortune 100 companies. She has held various positions in these firms, including Heading Intellectual Property Law at Telefónica Europe plc and Senior IP Counsel at Diageo. Serena is also an experienced business advisor with a focus on strategic management, ownership, and the use of intellectual property rights as security.

Serena has a background in Philosophy & Modern Languages, and she studied at the University of Oxford. She is affiliated with several organizations, including the Design Council, the Digital Catapult, the China-Britain Business Council, and ETSI. Serena is also a member of the Copyright Hub Launch Group, working on developing an overarching copyright licensing platform to link existing and future digital copyright exchanges.

With her expertise, experience, and skills, Serena's specialties include the protection and enforcement of brands and technology, telecommunications, standardization, mediation, and doing business in and with China. She has been praised for her work as one of the IAM 300 – the world’s leading 300 intellectual property business strategists for the last four years. Serena is a valuable asset to any organization requiring expertise in intellectual property management and strategic advice.