Floris Alexander is a seasoned author and business consultant, with a particular interest in helping startups and small businesses thrive. Having studied law, business, economics, marketing, finance, and psychology, he brings a unique perspective to his work, blending theory and practical application. He is the author of the book "Get All The Clients You Need!", which focuses on helping businesses identify and target their ideal clients, thus creating a sustainable and profitable enterprise. Floris believes that many businesses fail to reach their short-term goals because they aren't focusing on their ideal clients, which results in a lack of motivation and energy. Through his book, Floris aims to provide practical tools and techniques that businesses can use to build relationships with their ideal clients, thereby increasing their chances of long-term success.