Sasha Reed

Sasha Reed is a seasoned professional with a background in communication and its impact on business relationships, focusing on customer connections and inspiration, both internally and externally.

With a foundation in technology from Bluebeam, Sasha spearheaded innovative strategies such as the 'Concierge Approach,' leading to a distinct brand identity and a customer-centric growth strategy.

Bringing together 17 years in the AECO industry and 11 years in hospitality, Sasha offers a unique insight into the driving forces behind the industry's most significant transformations.

As a key member of Bluebeam's leadership team through its startup phase to successful exit, Sasha advocated for industry advancements, promoting growth and change.

Over the past decade, Sasha witnessed the AECO sector's digital evolution, emphasizing the importance of dialogue in facilitating lasting changes.

Currently serving as the Director of Industry Advancement at Procore.org, Sasha aims to foster industry progress by forming partnerships with unions, industry associations, and academic institutions to enhance digital literacy in the AECO field.

Sasha's expertise spans strategic partnerships, leadership advisory, executive coaching, public speaking, content marketing, panel moderation, customer engagement, sales, training, management, business development, networking, executive sales, and mentoring.

Sasha's educational background includes studies at Hawaii Pacific University.

Sasha has held various roles, including VP Industry Advocacy, VP Strategic Development, Director of Strategic Alliances, and Director of Account Services at Bluebeam, Inc. Additionally, Sasha has experience as a Project Manager at M3, Inc, General Manager at Sorriso Restaurant, and Receptionist at Arthur Kimball Thompson and Associates.