Sethuraman Babu is a highly accomplished business systems and products transformation consultant with a vast experience of leading IT projects for leading organizations. With a Master's degree in Accounting and Business Finance from the University of Madras, Babu has worked for some of the biggest names in the tech industry, including Airbnb, Uber, Salesforce.com, and Square. He has held several leadership positions, including Principal Finance Technology at Airbnb and Financial Systems Lead at UBER, where he drove significant technology improvements and changes to their business systems. His expertise in finance technology has made him an asset to these firms in streamlining their financial operations and improving their business outcomes.

Babu's latest role is as a Business Systems & Products Transformation Consultant at Square, where he helps improve the company's financial systems, technology, and data flow. In previous roles, he has successfully led projects to integrate ERP systems, CRM systems, Financial reporting systems, and other mission-critical systems. His strong technical skills and ability to work effectively with cross-functional teams have made him a go-to leader at some of the top tech firms in the world.