Will McKinney-Raphelt is a passionate and experienced Senior Product Manager in the music industry. With a Bachelor of Business Administration in Music Business from Belmont University and over 11 years of experience working with Sony Music Entertainment in New York City and Berlin, he has honed his skills in product management, marketing strategy, and hip-hop nostalgia marketing. His expertise lies in US Hip-Hop, R&B, and Pop repertoire and he has overseen high-level marketing campaigns and catalog product releases for artists such as Michael Jackson, Mariah Carey, Wu-Tang Clan, OutKast, Mobb Deep, Nas, and more. Prior to his current position, he was responsible for creating Sony Music's Hip-Hop and R&B Catalog Division called This Is Certified. He is open to networking, partnerships, panels, thought leadership, and sharing best practices with like-minded professionals.