Lara Roque is a highly experienced media and digital marketing professional with over a decade of experience in offline and online media management. Her expertise lies in media buying, digital marketing, and strategic planning. She holds a bachelor's degree in Public Relations, Advertising, and Marketing from Universidade Europeia, a Master of Management from ISEG, and has also completed courses in Graphic Design and Web Design at ETIC Escola de Tecnologias Inovação e Criação.

She began her career working as a marketing executive at ImoBanca and later went on to work as a marketing assistant at Banco Santander. She then worked her way up the ladder at media agencies such as Arena Media Portugal, Wavemaker, and PHD, managing clients like Continente, Vodafone, NOS, HBO, CUPRA, and FREEPORT. Currently, she holds the position of Senior Media Consultant - Digital Coordination at Ebiquity plc. Roque is also passionate about social media marketing and performance ads and keeps herself updated with the latest trends and changes in the industry.