Lauren Melcher is a seasoned digital strategist with extensive experience in corporate issues/crisis management, platform strategy, and content strategy. Currently serving as Director of Platform Strategy at Target, she oversees the corporate website of a Fortune 30 company. Lauren has a BA from St. Olaf College and is currently pursuing a Masters in Library and Information Science at San Jose State University.

Before joining Target, Lauren worked at Weber Shandwick as a Director of Firebell program management and business development, senior digital manager in issues/crisis and social strategy, and account executive. With a knack for communication and platform strategy, Lauren's expertise lies in corporate issues/crisis management, information architecture, UX, SEO, and product integration with e-commerce channels. She began her career in journalism, working for New Hampshire Public Radio, Reporters Committee for Freedom of the Press and Alive Magazine. Lauren actively contributes to the industry as a board member of Minnesota Interactive Marketing Association and as a guest blogger for HuffingtonPost.com.

Overall, Lauren Melcher is a skilled digital strategist whose experience in the corporate world has made her an expert in issues/crisis management, platform strategy, and content strategy. Her background in journalism gives her a unique perspective on communication, while her work in the corporate world has given her expertise in UX, SEO, and product integration.