Andrew Bidese

<a href="https://news.google.com/rss/articles/CBMiQmh0dHBzOi8vd3d3LnRoZWRydW0uY29tL2NyZWF0aXZlLXdvcmtzL3Byb2plY3QvYWxsLW92ZXItaXQtaXNlbGVjdNIBAA?oc=5" target="_blank">All Over It By ISelect | Creative Works</a>&nbsp;&nbsp;<font color="#6f6f6f">The Drum</font>

All Over It By ISelect | Creative Works - The Drum

<a href="https://news.google.com/rss/articles/CBMiXGh0dHBzOi8vbXVtYnJlbGxhLmNvbS5hdS9pc2VsZWN0LWRlYnV0cy1uZXctYWxsLW92ZXItaXQtYnJhbmQtcGxhdGZvcm0tdmlhLXRoZS1yb3lhbHMtNTExMzM00gEA?oc=5" target="_blank">iSelect debuts new 'All Over It' brand platform via The Royals</a>&nbsp;&nbsp;<font color="#6f6f6f">Mumbrella</font>

iSelect debuts new 'All Over It' brand platform via The Royals - Mumbrella

St Kevin's College

Deakin University

General Manager, Digital and Customer Journeys  -  Advisory Board Member  -  Consultant  -  Founder

Ashwood, Victoria, Australia

McMillan Shakespeare (MMSG)

General Manager, Digital and Customer Journeys

We’re the antithesis of your typical marketing agency. We work with ambitious clients to drive sustained, measured growth through harmonious creative and media. In fact, we do not call ourselves an agency as we want to be your marketing partner.  We bring channels such as search, display, ATL, OOH and social together with AI and machine learning as a unifying strategic and creative force to consistently outperform the market and give our clients an unrivalled competitive advantage.It’s an approach that allows us to deliver tailored and integrated solutions for a diverse range of businesses across multiple channels and regions. And one that’s ultimately helped us define our propositions is our 70+ years of senior leadership roles(CEO, CIO, CMO) in industries we support, not just in Marketing/Advertising agencies.CMOs and business leaders have a huge responsibility to consistently deliver and innovate for their organisations in today’s rapidly changing environment. They face challenges from global trends as they navigate the new world, including media transparency, marketing spend accountability, and creating meaningful customer experiences across device, location and channel.If we’re not growing our clients’ businesses by delivering more revenue, profit, traffic, leads or conversions and deepening and scaling their audiences, then we’re not doing our job properly.

Amplifir

Co-Founder

Viztrade

Advisor

Day By Day

Advisory Board Member

Head of Digital and Marketing Automation

With over 15 years’ experience across the Finance, Technology, Insurance and Sports industries focused on the digital evolution of marketing and customer experiences I am taking on individual projects to help organisations rapidly evolve their digital and marketing capability to drive commercial return.Key areas of focus:- Data driven performance marketing   o Marketing channel performance audit   o Design and evolve channel tests   o Add new marketing channels   o Website Performance review,    o Speed, content & searchability- Digital and Marketing Technology stack review, consolidation and evolution- Evolving Artificial Intelligence, Machine Learning and Data Science capability within organisations- Commercially driven Customer Experience evolution   o Integration of additional products/capability   o Development of data driven recommendation capability including      - Next best product      - Alternate product   o Customer loyalty and churn minimisation experience development

Digital & Transformation Consultant

Responsible for leading digital marketing, performance, analytics and customer acquisition experience initiatives across all digital channels for iSelect.- Leading the digital team in respect to strategy, campaigns, performance, marketing technology and ultimately driving profitable growth across insurance, utility and wealth verticals.- Growing and enhancing inhouse capability, reducing reliance on external support functions such as Media and Analytics.- Driving progressive thinking & best in-class digital marketing through thought leadership and collaboration.

iSelect

Head Of Digital Marketing

TAL Life

Head of Marketing - Insuranceline

The Art Cabriolet brings Art Therapy as a form of support and respite to emotionally strengthen children who have been through mental or physical trauma. Art programs are designed for individuals or groups of individuals with similar issues. As a Board Member, I am supporting the Art Cabriolet's growth in terms of fundraising and art initiatives, focusing primarily on expansion through Digital.  Our fundraising events have become renowned and our projects are becoming larger, reaching out to those in need.Checkout the great work of the Art Cabriolet at <a href="http://www.theartcabriolet.org.au">www.theartcabriolet.org.au</a>

The Art Cabriolet

Board Member

TAL Direct, the consumer division of TAL is facing unprecedented market pressure, forcing it to rapidly change its business model. Moving from an antiquated outbound telemarketing and direct response TV model to a new, digitally enabled, inbound and customer centric model means that launching new digital capability is at the core of my role. Working with a dedicated agile development team we have launched a new responsive website, including Live Chat and integrated quoting and application capability.With an extensive digital marketing budget, my primary focus is on sustainable acquisition. Undertaking in-depth customer research, developing segments, launching website personalisation and marketing automation to ensure that every dollar is invested for return.My position requires me to be a leader of all things digital; Marketing, Strategy, Media, Creative, UX & Production. I thrive on being able to shape how the digital future evolves for the company, and provide expertise and strategic direction.

Head of Digital

In the capacity as Digital Strategy Leader I work collaboratively with key stakeholders within GE Capital to strategise, design and co-ordinate the implementation and maintenance of digital experiences across all business touch points, ensuring that all the Digital resources across the business are properly organised and dimensioned to deliver a superior digital experience to all customers.I am responsible for collaboratively designing, creating and managing the digital experience offered by GE Capital. This includes strategy, design, usability, content, technology of websites, social media platforms, mobile and tablet sites and applications, augmented reality and other offline digital channels such as branch displays and other technologies.Key activities include:•	Unification of Digital initiatives, growing personalised, interactive, multi-channel and touch-point aware digital experiences for customers.•	Implementation and maintenance of central platforms enabling digital content dissemination.•	Monitor new technological and creative developments in the industry and embed an ethos of rapid prototype development to enable growth and innovation.•	 Ensure the design, development and execution of digital solutions are strong, attractive, fresh and intuitive, ensuring the best possible user experience. •	Designing interactive elements for GE Capital’s digital communications portfolio that support navigation and usability, and create long term sustainable solutions that align to Enterprise Architecture roadmaps and strategies.•	Investigate and analyse necessary information to enhance end-user experience. Continually research, test markets and troubleshoot existing and future end-user experience and design, and apply these practices to the digital channels and platforms.•	Identify and assess innovative solutions to drive business and customer value. Ensure alignment of all innovation opportunities and technologies to support the digital platform.

GE Capital

Digital Strategy Leader

Develop and execute cutting edge marketing campaigns for IBM's suite of products and services targeting midsize businesses through integrated campaigns, advertising, digital integrations, promotions, content creation, etc. Collaborate with key stakeholders to develop impactful digital marketing programs that deliver new business in a results-driven manner against aggressive timelines and budgets.

Digital Marketing Lead - ANZ Midsized Business

Business Insight is a brand new website packed with the very best thought leadership, information and tools for creating smarter business practices. There is a broad range of resources including real-life case studies, insightful analyses, blogs, articles and ideas from leading experts in diverse industries.•	Develop, implement and manage the Digital & Social media strategy for IBM Australia’s Midsize business marketing division.•	Work with the web development team & agencies to ensure social media sharing and optimisation tools are integrated.•	Manage social media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts and promotions.•	Manage presence in social networking sites including Facebook, Twitter, LinkedIn, Youtube, Slideshare and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.•	Manage a blogger outreach program and build an active brand ambassador network.•	Monitor effective benchmarks for measuring the impact of social media programs, and analyse, review, and report on effectiveness of campaigns in an effort to maximize results.•	Regularly feedback insights gained from social media monitoring into the Marketing and Sales teams, to help evolve strategies.•	Monitor trends in social media utilising various industry tools(Radian6).

Digital Marketing Specialist - Business Insight Community & Content Manager

Socialised is an Australian owned agency specialising in social media marketing using word of mouth and digital marketing to deliver measurable results for our clients.  We combine technology, our inhouse methodology and local knowledge to develop social media strategies, provide bespoke training, design and implement listening and responding programmes, develop response plans and provide ad-hoc social media consultancy and advice. We create engaging experiences designed to promote conversation, awareness, brand loyalty, advocacy and conversion. We specialise in helping your business unlock value through evolving your online and social media presence and engagement with your customers.

Socialised

Freelance Digital Consultant

Avid creates the technology that people use to make the most listened to, most watched and most loved media in the world. The shows, commercials, and news programs you watch on TV. The entertaining video and film stories you see on the web and on the big screen. The personal audio and video treasures that people make at home to preserve their favourite moments in life.•	Manage the development and launch of a new strategic business unit – Avid Consulting•	Ensure marketing programs implemented in all territories are in line with corporate strategy.•	Manage and drive the communication of corporate messages to the field marketing organisation.•	Actively work with the Product Marketing and Product Management teams to stay informed of new product plans.•	Assist the Worldwide Field Marketing Director with budget planning, forecasting and regional distribution in line with corporate strategy.•	Develop the systems, process and procedures to improve efficiency and effectiveness of the corporate and field marketing organisation.•	Create, manage and implement market specific programs in conjunction with the Product Marketing team.  Ensure the program is global in content and appropriate for field marketing implementation.•	Identify, specify and execute the purchase of necessary technology, equipment & services, including the negotiation of legal agreements with external vendors.

Avid Technology

Field Marketing Manager

- Work with Avid’s Distributors and network of Partners to encourage their marketing activities to complement Avid’s own.•	Maintain communication channels between Avid and Resellers.•	Implement the marketing plan per market sector and review effectiveness quarterly.•	Ensure appropriate lead generation programs are in place and maintain the CRM database for evaluation.•	Plan and implement specific product / market initiatives for the reseller channel.•	Work with EMEA team to generate PR, communications, events, advertising and sponsorship relevant to the channel.•	Manage the company’s participation in Reseller regional road shows, trade shows, promotions and events.•	Ensure that all marketing programs carried in out in the territory are in line with corporate strategy and reflect Avid’s brand values.•	Responsible for ensuring that the marketing material conforms to the corporate brand identity.•	Monitor reseller budgets – ensure they are in line with agreements and maintain updates throughout the year.

Marketing Executive

Willmott Forests is a quality endorsed integrated MIS company that manages in excess of 47,000 hectares of softwood plantations. Willmott Forests’ network extends to over 150 financial advisor dealer groups with a total network of 2500 advisers.•	Manage field trips, local and interstate product launches, promotional days, seminars, mail campaigns, exhibitions and the annual general meeting.•	Organise sales presentations, meetings and appointments.•	Collect statistical information on the competition and industry, interpret and present findings. •	Implementation of a new CRM database(Goldmine).•	Co-ordinate, develop and design of the company Prospectus, Growers Report, Annual Report, corporate stationary and other marketing material.•	Co-ordinate photo shoots; still photography (digital and film) and video filming.•	Administration the company website, including updates and visitor statistic analysis.•	Co-ordinate the development of a new company website. •	Administration the department continuous improvement and quality system.•	Administer the Due Diligence process for the PDS, Annual Report and Annual Growers Report.

Willmott Forests Limited

Marketing Assistant

Australian Basketball Resources (ABR) is a company run by Andrew Gaze and Nigel Purchase and is dedicated to everything basketball. ABR founded towards the end of 2000 provides its visitors with top quality basketball products, news, information and sports services across Australia.•	Management of the licensing agreement between ABR and the Australian Olympic Committee for the production of Memorabilia.  Including legal regulations and insurance. •	Design of Australian Olympic Committee memorabilia •	Development of Gaze.com.au Website•	Design and implementation of policies and processes for secure online ordering.  •	Develop a pricing strategy for wholesale, retail and charity, including incentive scheme’s.•	Development of promotional material •	Generating sales within the Retail, wholesale and charity sectors.•	Negotiating and developing distribution channels for efficient product delivery. •	Event Management brand and product launches at various venues. •	Environmental Analysis – Including SWOT and sales forecasting.

Australian Basketball Resources

Assistant Product Manager

Forstaff was one of Australia’s leading recruitment services before being bought by Chandler Macleod in 2003. Established in 1981, Forstaff developed a reputation for delivering specialist services in temporary, permanent and volume staffing services combined with ethics, integrity and professionalism.Forstaff offered a broad range of recruitment solutions aligned with best practice methodologies, leading edge assessment tools and Consultants whose expertise has been developed over the longevity of their tenure – which was above industry average. All this contributeed to the high performance capabilities of Forstaff account teams that service client requirement and assist with facilitating candidate outcomes.•	Management of accounts, including responsibility for existing service requirements and focus on identify further business opportunities within each client.•	Interviewing candidates for temporary skilled and unskilled labour vacancies.•	Training successful candidates in Good Manufacturing Practices (GMP), Hazard Analysis Critical Control Point (HACCP), Occupational Health and Safety (OHS).•	Inducting candidates with specific client and site requirements.•	Client Liaison through daily, weekly and monthly performance checks both phone and on site. •	Order taking from clients including specific staffing requirements.•	Assisting in the development of a standardized induction procedure booklet.•	Finding and matching appropriate candidates with job vacancies and client profiles.•	Liaising with clients and candidates after incidents including appropriate documentation and organizing a site visit.