Universidade Aberta

Universidade Lusófona de Humanidades e Tecnologias

Digital Marketing aficionado  -  Social Media optimizer  -  Customer Centricity advocate

Greater Houston

Pulumi

Director of Performance Marketing

- Develop omnichannel and multichannel marketing strategies, focusing on awareness or lead generation.
-  Channel and advertising optimization. SEO copywriting for social media and multi-channel ads.
-  Industries include, but not limited to, Real Estate, Financial & Mortgages, Healthcare, SaaS (multiple industries), Law, local services, or goods for families with kids.

Freelance Marketing and Creative Services

Digital Marketing Strategy Consultant

- Redefined segmentations to leverage data-driven segmentation for targeting and retargeting
- Recallibared multiple organic and paid campaigns to focus on qualified conversions, decreasing the cost per lead by 62.5%
- Increased workshop/webinar registrations by 298% and attendance by 350%
- Collaborated with cross-functional teams to create processes to improve team performance and efficiency
- Established social proof through different channels to generate awareness and nurture to engage, and capture sales targets

Sr. Performance Marketing Manager

- Develop and implement marketing strategies, such as brand strategy, content marketing strategy, social media strategy, and multi-channel strategy for lead generation campaigns
-  Create and implement demand generation campaigns, using email, SMS, banners, social media organic and advertising, SEO/SEM, direct mail, and Google Ads, including search, display, and video.
-  Act as the product owner of the marketing automation software, driving the implementation of new marketing CRM capabilities, features, and automated campaigns.
-  Expedited the launch of new marketing campaigns and websites, reducing the deployment time from 6 months to 3 months.
-  Analyzed performance, conducted testing and optimized marketing campaigns increasing conversions by 459%, in which 20% of submissions were MQL and the rest were in nurturing campaigns
-  Documentation of processes and software ensures the adoption of the tools and uses to match the defined best practices.
-  Train new marketing specialists in using the software and best practices and communicate with sales, operations, client services, and client success to ensure alignment in the use of the software and brand.

GoForClose

Marketing Director

- Advised six marketing managers on leveraging social media for demand and lead generation in conjunction with other channels.
-  Achieved 100% adoption usage by Marketing Department; increased the prospect database of ten business units by implementing guidelines and training to make social media the main growth channel.
-  Increased the number of followers from multiple targeted industries by 2588%, through organic methods such as improving content and SEO.
-  Grew market share of products by implementing lead gen initiatives with proven ROI.
-  Developed and executed the strategy to leverage employee advocacy to increase demand gen and lead gen in multiple business units.
-  Provided training to key stakeholders (sales, technical, market developers, and marketing teams) on the uses of social media for B2B to increase business unit reach and elevate their expert's professional brand.
-   Documented best practices on how to utilize social media to meet campaign goals, such as awareness, lead generation, lead nurturing, customer engagement, and cross-channel optimization.
-  Owned the social media content calendar, and coordinated all incoming social media project requests, managing timelines, deliverables, and stakeholder communication.
-  Analyzed and reported results of social media marketing campaigns to assist in develop actionable strategies and plans to optimize the performance of current and future campaigns
-  Research customer interactions and behaviors for each of the business units via social listening, social analytics, social data, and A/B testing.
-  Assisted in defining key metrics and tracking to optimize digital marketing campaigns
-  Partnered with the Data, Analytics, and Systems Team to create dashboards, assisting in determining requirements, cleaning data, and while delivering ad-hoc analyses as needed

ExxonMobil

Social Media Advisor

- Audit digital channels and existing campaigns, including Social Media, PPC, Email marketing campaigns, Website, SEO, and SEM.
-     Provide direction on digital marketing optimization to meet and exceed measurable goals
-     Create integrated marketing campaigns and omnichannel digital campaigns
-     Manage digital marketing channels, including but not limited to social media and email marketing
-     Develop best practices and strategy documentation, and provide training
-     Creation of content, such as copywriting, website content, and media assets

Digital Marketing Consultant

- Responsible for implementing, optimizing, and executing existing and new marketing campaigns focused on reach, acquisition, conversion, re-engagement, cross-selling, retention, and loyalty/advocacy.
-     Managed email execution from planning, setup, and testing, to deployment, analysis, and optimization.
-     Collaborated with third-party analysts and in-house stakeholders, focusing on understanding essential marketing flows (engagement, conversion, revenue, etc.) and consumer lifecycle segment performance.
-     Leveraged marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer acquisition and retention.
-     Built awareness for new programs, company announcements, and upcoming product releases.
-     Identified and apply best practices to measure, analyze, test, and suggest improvements to lifecycle marketing program performance.
-     Supervised A/B testing and worked with internal teams to continually improve measured results.
-     Drove and optimized key traffic and revenue metrics including CTR, open rates, engagement and retention
-     Worked closely with IT, project managers, and developers to create and optimize the CRM platform for enterprise use.
-     Maintained and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists.
-     Created guides and protocols for CRM governance.
-     Performed QA to ensure a successful deployment.
-     Accountable for marketing compliance, including technical and legal requirements, GDPR and CAN-SPAM compliance

Lennar Mortgage

CRM Marketing Automation Manager

- Managed and executed lead nurturing campaigns, reactivation campaigns, and drip campaigns.
-  Designed and delivered automated email campaigns,  email blasts microsites, landing pages, capture forms, and segmentation to improve conversation rates.
-    Developed and executed A/B testing and multivariable testing to enhance marketing initiatives.
-     Analyzed and optimized digital campaign effectiveness and efficiency based on tracking capabilities and KPIs.
-   Increased improve the search engine results pages (SERP) ranking (see files below)
-   Increased conversions by over 30%
-     Managed marketing automation and other CRM marketing tools
-    Acted as the subject-matter expert in the implementation and the customization of the new CRM for Sales-Marketing integration and Marketing Automation functionality
-     Led by influence, collaborated, and worked cross-functionally with internal and external teams.
-     Performed customer research to assess the needs and interests of the customers, define the customer journey stages,  and improve the customer experience through the use of digital marketing
-     Customer-centric advocate for a user-centered design for website, microsite, and mobile web design.
-     Promoted best practices and standards.

Digital & Content Marketing  Specialist

- Managed integrated marketing campaigns, including display ads, video ads, SEM and SEO, social media marketing, offline-events with digital components, and email marketing:
-  Improved user flow to product pages, increasing traffic by 62%
-  Decreased overall website bounce rate by 8%
-  Boosted online chat and phone inquiries, and online applications
-  Proven ROI ranging from 500% to 6000%
-  Developed and implemented the Content Marketing Strategy, the Social Media Branding Plan & marketing strategy:
-  Increased social media reach by over 230%
-  Created and implemented social media advertising, with CTR (link) from 2.1% to 15.4%, increasing website traffic by 145.4%
-  Managed and created copywriting and visual assets for all digital channels, including the website, ads, and emails.
-  Conducted market research analysis, identifying market opportunities, trends, and risks to optimize spend and performance.
-  Identified issues, patterns, and trends in customer behavior, comments, and inquiries, and used the data to align the messaging to the customer’s needs and wants.
-  Led the first participation on America Saves Week, resulting in an excellence award, a boost in engagement by new and existing customers, and increased product acquisition.

Air Force Federal Credit Union

Digital Marketing and Social Media Specialist

- Successfully wrote and presented course proposals for adult education.
-  Designed and developed the structure of the five courses, using concepts of instructional design.
-  Created presentations and handouts, using PowerPoint, Photoshop, and InDesign.
-  Trained Beginning Computer Literacy, Web design (WYSIWYG with basic CSS and HTML), and Social Media for business, focusing on Facebook, blogging, Excel, and Microsoft Word.

NEISD Community Education

Multimedia Trainer

- Supervised the game development deadlines, working directly with the Team Leaders (Game Design, Arts, and developers).
-  Optimized existing workflows and implemented workflow dynamics for new and upcoming projects.
-  Increased productivity and performance by improving the company’s social business and implementing collaboration through all ranks, and among multidisciplinary teams.
-  Coordinated internal QA, and collaborated with international localization and UX test teams.
-  Managed national and international outsource teams.
-  Improved existing documentation templates and created crucial new documentation for risk assessment, budget evaluation & analysis, budget tracking reports, status reports, team productivity reports, and timekeeping sheets.
-  Created visual presentation templates in PowerPoint for specific stakeholders, containing auto-populating data from Excel spreadsheets.

Gameinvest

Project Manager

- Developed digital marketing strategies for B2C, B2B2C, and B2B.
-  Designed and implemented marketing campaigns for demand and lead gen, lead nurturing, transactional communications, and customer loyalty programs using digital forms of communication, e.g., emails, microsites, articles, search, social media, and display ads.
-  Planned, implemented, or improved SEM & Paid Search Marketing (Google AdWords – now Google Ads, Bing, others), social media marketing, display marketing, and retargeting/remarketing.
-  Conducted market research, analyzed trends, identified opportunities, and created quantitative market reports, assisting in the development of the company's business plan, marketing plan, or forecasts.
-   Successfully managed multiple projects simultaneously with overlapping deadlines.

Essentials of Communication

Marketing and Communications Consultant

- Improved sales by 54% on targeted products.
-  Assisted customers, offering assistance in finding products that met their needs and addressed questions and concerns.
-  Managed inventory and organized the products on the store floor.

Homenagem

Sales Representative

- Experience in outbound and inbound call center.
-  Promoted new products and did upselling and crossing to existing customers. Solved issues with pending orders, and disgruntled customers.

Sara Huddleston

Sara Huddleston