Carolyn Matlock is an experienced Insights Manager specializing in consumer-based research in the technology industry. With a Bachelor’s Degree in Marketing from the University of Tampa, Matlock has honed her skills in creating custom quantitative and qualitative research plans to address key business concerns. Her expertise includes consumer hardware, apps, new product development, brand positioning, messaging architecture, ad testing, audience segmentation, product naming, SKU optimization, and attitude and perception tracking. She has worked for reputable companies such as Emerald Research Group, PSB, Assurant, and WilsonHCG, where she served as Market Research Project Manager, Senior Market Research Analyst, Market Research Coordinator, Marketing Analyst Intern, and Sourcing Intern, respectively.