Christopher S. Penn

North Hunterdon High School

Questrom School of Business, Boston University

Franklin & Marshall College

Co-Founder & Chief Data Scientist, TrustInsights.ai. Marketing Over Coffee cohost. Keynote Speaker. Ninja. He/him.

Framingham, Massachusetts, United States

I'm a data detective at Trust Insights. Got a marketing data, analytics, or strategy problem? I'll help you solve your mysteries.

We've built AI-powered attribution modeling (to know what's working and what isn't), predictive analytics for content marketing (to know what to publish and when), and digital customer journey mapping (to know what to say and where).

We administer and maintain clients' analytics and MarTech infrastructure, help get your marketing measurement strategy up to date and in order, and amplify the power of your social media, SEO, and digital advertising efforts.

Trust Insights

Co-Founder and Chief Data Scientist

I'm the co-host of one of the top marketing podcasts, largely thanks to my talented co-host, John Wall. Each week we discuss old and new marketing, tips, tactics, methods, ideas, strategies, and much more to get more out of your marketing efforts. With over 300 episodes and a million downloads, it's one of the most popular marketing podcasts in the world.

Visit <a href="http://www.MarketingOverCoffee.com">http://www.MarketingOverCoffee.com</a> for more information and how to get the show for free.

Marketing Over Coffee

Co-Host

I had the honor and privilege to address NSA about the future of public speaking, augmented by artificial intelligence. Feedback included:
- Your presentation was fantastic! Thank you for sharing a portion of your brilliance with us! #nsa18"
- cspenn did a great job explaining how #AI will disrupt speaking! Wise speakers will take actions to leverage AI! #nsa18 #Speaker #disrupt"
- I loved the way you married great presentation style, data and analytics, and relevance to the group."

National Speakers Association

Speaker

I had the honor and privilege to address Social Media Dallas about predictive analytics for social media marketers. Feedback included:
- Can you tell I was excited to be at #SMDallas? Thanks for the great presentation on predictive analytics @cspenn. "
- Thanks @cspenn and @SM_Dallas for a great presentation tonight!"
- cspenn is blowing our minds teaching us about Predictive Analytics! #smdallas"

Social Media Dallas

Keynote Speaker

Delivered the opening keynote on building data-driven customer journeys.

National Shooting Sports Foundation  -  NSSF

Delivered the opening keynote at Marin Masters, New York City on cognitive marketing.

Marin Software

Delivered the track keynote on cognitive marketing and the future of AI in marketing.

Demandbase

Track Keynote Speaker

I shared with the Digital Masterminds Group the future of digital agencies and how they must evolve in order to succeed.

Testimonials:
- The world is about math now." @cspenn presentation is a gold mine into how to avoid becoming obsolete as an agency. The answer? Data first.

Digital Masterminds Group

I spoke on the Rise of the Citizen Analyst, how the democratization of analytics tools is fueling the citizen analyst movement.

World of Watson 2016 Speaker

Delivered the track keynote on building a data-driven customer journey.

HubSpot

I delivered the opening keynote on the topic of reinventing PR.

Testimonials:
-  @cspenn @PRSABoston @prsane you rocked the AM keynote! Thanks for joining us & the awesome takeaways! #PRXNE
-  @cspenn @SHIFTcomm thank you for an informative session this morning.
-  Excellent keynote by @cspenn on reinventing PR. #PRXNE
-  Attending keynote by @cspenn. Good speech, invigorating #PRXNE
-  Fantastic start to the day #PRXNE with @cspenn

PRSA Boston

I spoke on the topic of Scaling Innovation.

Feedback included:

- cspenn You. Rocked. #SocialTools16 . Thanks for sharing your wisdom with all!

Always a pleasure to hear the brilliant insights of metrics guru @cspenn at #SocialTools16 keynote

Just taken to school by @cspenn on using scientific method to lead innovation that is scaleable. Worth the admission. #SocialTools16

As someone with the word "innovator" in her job title, I really appreciated the keynote from @cspenn :) #SocialTools16

Social Tools Summit

Presented "Cultivating Influence" as opening keynote speaker for the AgChat Foundation Cultivate and Connect Conference. I shared why influence is important, what social media influence is, and how to grow your social presence.

Testimonials:
- Great presentation from @cspenn on being an influencer. So many good points! #acfc15"
- You know a speaker is good if I'm excited about Excel - @cspenn talking influence. #acfc15 #agchat "
- cspenn knocking it out of the park, making good sense at #ACFC15 @agchat"

AgChat Foundation Cultivate and Connect Conference

Presented "From Data Zero to Marketing Hero"​ as the closing keynote for the ICSC MOCIAL+ Conference in San Francisco, CA. Attendee feedback included:

- Your presentation was a huge success…"​
- Our greatest limiting resource is time!'​ Thanks for the great content @cspenn at #ICSCmocial!"

ICSC

Presented "From Data to Insight", a talk about the 7 step foundational method of data analysis, plus 3 tactical methods for getting more out of your data. Attendee feedback included:

- Thanks, @cspenn for once again killing it with practical, actionable advice on how to handle data. Great session! #INBOUND14 #FutureM"

- cspenn You did a fantastic job explaining data analytics today! I am learning about data as a student, and your segment was very helpful!"

FutureM Conference

I was the keynote speaker at SoFabCon 2014, speaking about how bloggers and brands can analyze, build, and convert their audiences to grow their businesses and increase their value. Attendee feedback included:

- The keynote speaker was worth the cost of my ticket alone! Thanks @cspenn for the info!"

- I have never learned so much from a keynote speaker as I have with @cspenn at #SoFabCon14!"

Collective Bias SoFabCon

I spoke at Dreamforce 2013 on the topic of From Likes to Leads: Finding, Building, and Converting New Audiences to Grow Your Business.

Dreamforce 2013

I spoke on the topic of "Where Marketing's Next Best Ideas Will Come From" at the FutureM Conference. We examined the process of creativity, current thinking and research about how creativity works, 4 methods for bolstering your creative skills, and how creativity is measured.

FutureM

I was pleased and honored to be the opening keynote speaker for Social Media Strategies Summit in Boston, speaking on the topic "How Social Media Broke PR (and how to fix it)".

Social Media Strategies Summit

I spoke on the Bold Talks stage at Hubspot's INBOUND2013 Conference on the topic of Awaken Your Superhero: How Social Media Saves Lives. I looked at the means, motivation, and opportunity behind heroism in the modern age, and how the opportunity to make a difference in the lives of our community, our tribe, is literally in the palm of our hands.

Public Speaker

I did the closing keynote on Understanding the Power of Earned Media - what it is, why it’s important, how it works (and how to generate your own), and how to think about measuring it.

If you're so inclined, you can watch it below:

Social Fresh East 2013

I led a workshop and talk on Google Analytics for Email Marketers, from understanding how to see email traffic to building reports that show you revenue per subject line.

If you're so inclined, you can watch it here:
<a href="http://www.shiftcomm.com/google-analytics-for-email-marketers/">http://www.shiftcomm.com/google-analytics-for-email-marketers/</a>

WhatCounts Digital Marketing Summit

At SHIFT, I help clients understand how earned media and public relations impact their marketing efforts and demonstrating how to measure PR, marketing, and finding ROI in a big picture view. I run many of the inbound marketing and lead generation programs for SHIFT's own marketing, from CRM administration to Pardot marketing automation to Google Analytics and more. In the first 3 months, I exceeded my lead generation targets by 16x using proven, tested lead generation and content marketing strategies, implemented cutting edge data science and machine learning practices, and I've built a multimillion dollar business unit.

Learn more at <a href="http://www.shiftcomm.com">http://www.shiftcomm.com</a>

SHIFT Communications

Vice President of Marketing Technology

I presented on the topic of social media influence and 6 ways you can find influencers.

PodCamp East

I presented on the topics of social media influence and social media ROI at this incredible, gigantic conference.

Salesforce.com Dreamforce Conference

As part of the Social Media Business Summit series, I presented on digital marketing ROI - how to find it and grow it.

Blogworld Expo

Advanced Social Media and Email Integration: Email is still a core online marketing channel. It works. It continues to pay dividends for small and big businesses alike. Social media comes along and makes email even better. Messages can be augmented, amplified, and better targeted.The permission based marketing of email integrates well with the discussion level interaction that social media allows.

Social Fresh LLC

Email marketing works across a variety of disciplines and fields. In this conference session, Christopher Penn spoke about: learn the 5 things every email marketer wants and how to achieve them.

eduWeb Conference

My job is simple: get qualified leads in the door using Inbound Marketing methods such as social media, search, and email. In the first 8 months, I've helped to create a 10x increase in the number of inbound leads through organic SEO, social media marketing, email marketing, and other marketing methods.

WhatCounts

Director of Inbound Marketing

Social Media Marketing: Beyond the Basics. Join social media marketing professor and Blue Sky Factory VP of Strategy Christopher Penn for a 3 hour intensive look at how social media fits into your marketing mix, what techniques, tactics, and ideas are effective, how to effectively measure your social media efforts in real-world metrics that matter, and how to integrate social media with all of your other marketing channels.

Wharton Web Conferece

21st Century Email Marketing: Why Email is Working Better Than Ever in a Mobile, Social World

Mr. Penn helps you understand the five key concepts (More audience, more delivery, more opens, more actions, and more/better metrics) that nearly every email marketer needs to master, plus actionable steps to put into effect the moment you’re back in the office for improved engagement and effectiveness.

Also on the docket is what things you should be testing (we all talk about the importance of testing but no one ever helps you judge what should be tested in the first place), new ideas for content, and nearly instant ways to measure ROI.

MARCOM Forum 2011

Leveraging New Media

Christopher S. Penn will provide an overview of popular social networking sites such as Facebook and Twitter and discuss how NCHELP members can use these media services to highlight outreach efforts, improve communication and promote brand awareness. He will also discuss how social media could be utilized to assist in the servicing of student loans and will provide prognostications on the future of new media.

NCHELP Spring Conference 2011

I had the pleasure and privilege to speak at Jeff Pulver's 140 Character Conference in New York City on June 16, 2011 about awakening your superhero - how new media gives us superpowers, but we need to awaken ourselves and realize what we're capable of.

140 Character Conference

Facebook Analytics – How to Know if You Reach Your Goals


Wondering if there's more to social than just name recognition and "voice"? Wondering if there are better ways to measure real, dollar-value impact of your Facebook marketing efforts? Join Christopher S. Penn, VP of Strategy and Innovation, as he shows you multiple options for measuring Facebook's impact on your organization with tools you already have. Get insights into what's really working and what's not, what your real returns on investment are, and how to identify opportunities to improve quickly.

<a href="http://blogworld-nyc2011.sched.org/event/a41a063ee5b0c9c7089a3103c3b1a006">http://blogworld-nyc2011.sched.org/event/a41a063ee5b0c9c7089a3103c3b1a006</a>

Blogworld NYC 2011

<a href="http://www.nedma.com/events/event.asp?id=162#2">http://www.nedma.com/events/event.asp?id=162#2</a>

21 Century Email Marketing

Want to know what the top 5 issues facing email marketers are and how to achieve impressive results with your email marketing? Join Blue Sky Factory Vice President of Strategy and Innovation Christopher S. Penn for a session on the 5 things every email marketer wants and how you can get more of them in your marketing program, from audience building to metrics that matter.

NEDMA Marketing Technology Conference 2011

E-mail Marketing Power Ideas: Best Practices on What You Need to Succeed

ETC2011

Facebook Analytics – How to know if you reach your goals

SocialFresh Tampa 2011

21st Century Email Marketing - Dispel misconceptions and get clarity in your email marketing practices. Discussion includes A/B testing, measurement, growing your audience, avoiding spam filters, and increasing engagement. Presented by Christopher S. Penn (Blue Sky Factory)

FredNMT 3.0

Speaking on email marketing, Video here: <a href="http://blog.activeedge.com/tag/podcamp-new-hampshire/">http://blog.activeedge.com/tag/podcamp-new-hampshire/</a>

Podcamp NH

Spoke at our User Conference in Baltimore on Email Marketing

<a href="http://www.blueskyfactory.com/company/events/userconference/">http://www.blueskyfactory.com/company/events/userconference/</a>

Blue Sky Factory 2010 User Conference

Spoke at the New England XPO for Business with Patrick O'Malley

New England XPO for Business Boston 2010

Awaken Your Superhero:

Video: <a href="http://www.christopherspenn.com/2010/09/awakening-your-superhero-at-140conf/">http://www.christopherspenn.com/2010/09/awakening-your-superhero-at-140conf/</a>

140 Character Conference Boston 2010

E-Mail Marketing That Drives Results With Chris Penn

Recorded version: <a href="http://www.blueskyfactory.com/webinar-archives/21st-century-webinar/21st-century-webinar.php">http://www.blueskyfactory.com/webinar-archives/21st-century-webinar/21st-century-webinar.php</a>

Optimization Summits Fall 2010

Podcamp Boston 5

Topic: Email Marketing: Tools and Strategies

Description:
Email, the channel we forget to invest in is one of the biggest revenue generators in the history of online marketing. Learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies.

Online Marketing Summit 2010 Boston

Topic: Email Marketing: Tools and Strategies


Description:
Email Marketing, the channel we all forget to invest in; however, it is one of the biggest revenue generators in the history of online marketing. In this session, you will learn best practices that drive optimal open rates, CTR and deliverability as well as introduce you to cutting edge techniques, tools and strategies that no one is talking about... until now.

Online Marketing Summit 2010 NYC

The Technology Behind Social Data

Article on the event: <a href="http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=fa532b019666a210VgnVCM10000089f0870aRCRD">http://www.redcross.org/portal/site/en/menuitem.1a019a978f421296e81ec89e43181aa0/?vgnextoid=fa532b019666a210VgnVCM10000089f0870aRCRD</a>

American Red Cross Emergency Data Summit 2010 D.C.

MarketingProfs B2B Forum Boston 2010

Speaker on Goal Focused Analytics and Social Media ROI at the Social Fresh St. Louis conference.

Social Fresh St. Louis

Speaker / Presenter

Presented a 2 hour workshop at OptSum March 2009 on Email Marketing That Drives Results.

Session Description:
Email continues to be one of the most valuable opportunities to reach today’s consumer.  According to the Direct Marketing Association (DMA), email marketing generated an ROI of $43.62 for every dollar spent in 2009.  After all, email is targeted, measurable, and relevant, making it easy to give your audience what they want when they want it.
When used effectively, email will create brand awareness, drive leads, and encourage loyalty. This workshop reveals proven strategies behind effective email marketing, including:
-     What to look for when choosing an email service provider
-     How to build a fully opted-in list
-     Industry best practices and design guidelines
-     Key strategies to further your client relationships through email
-     How real world marketers are driving results with their campaigns

Optimization Summits March 2010

Presented on Goal Focused Analytics at the Social Fresh conference in Portland, OR.

Social Fresh Portland

As VP/SI, my work at Blue Sky Factory is to help an already awesome company get more juice for its squeeze, from product design to marketing to client relations. I'll be pitching in wherever the team needs me the most. In just the first year alone, I've helped the marketing team increase lead generation by over 500%. So successful was the marketing that the BSF team accomplished that we were acquired by WhatCounts in July 2011.

Blue Sky Factory

Vice President, Strategy and Innovation

Presented on SEO & SEM: What Does It Take To Succeed? at the ETC 2010 Conference in Providence, RI

Educational Travel Conference 2010

Speaker / Presenter of the topic Doing More With Less.

Web 2.0 East/Web 2.open

Spoke on sessions regarding Social Media ROI.

Session description: Join Christopher Penn as he helps Argentinean Steakhouse owner Justin Levy understand and break out the impact of social media versus other forms of marketing and its impact on the bottom line of a locally run business. Think social media has no ROI? Think social media can't be measured? This session will help you map out your own success indicators and even better, give you insights for improving your efforts.

Inbound Marketing Summit 2009

Public speaker and presenter at MarketingProfs Digital Marketing Mixer

MarketingProfs Digital Marketing Mixer

I created, designed, and developed a brand new distance learning course with some of the world's best social media experts to teach advanced social media concepts as a master certificate course.

University of San Francisco

Lead Subject Expert & Instructor, Advanced Social Media

Presenter of information at Email Marketing/Web Usability/Social Media
One-on-One Therapy sessions at MarketingProfs B2B Forum 2009 in Boston, MA.

MarketingProfs B2B Forum 2009

Delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.

NewBCamp 2009

Massachusetts Department of Higher Education GEAR UP

Presenter of the webinar Building Blocks of Social Media for SREB GoAlliance

Session description:
In this webinar, Christopher S. Penn, Chief Media Officer of the Student Loan Network, shared the four key pre-requisites you MUST have in place before starting any kind of social media marketing campaign, from passion to design science to fundamentals of good web design, to make social media work for you and your college access marketing team.

SREB GoAlliance

Public speaker and presenter at MASFAA 2008 conference in Hyannis, MA

Massachusetts Association of Student Financial Aid Administrators 2008 Annual Conference

Public speaker and presenter at PodCamp Philly on social media and analytics.

Podcamp Philly 2

Public speaker and presenter at Inbound Marketing Summit 2008.  Presented a session on Should Your Business Be Podcasting?

Inbound Marketing Summit

Taught three sets of lectures for the Internet Marketing Master Certificate course for the University of San Franscisco online, including how to promote videos, set up a marketing funnel, design and implement metrics, and more.

Instructor, Internet Marketing

Public speaker and presenter at Marketing Profs B2B Forum in Boston, MA

MarketingProfs B2B Forum

I did direct mail outreach for PodCamp DC and presented two sessions at the event.

New Media Marketing: How New Media Powers Business. 10 AM Saturday. I’ve been working on refining this ever-evolving presentation which now includes aspects of sales, internet marketing, search engine optimization, and just about everything else, all linked to a framework that you can take home and apply to any product, service, or organization.

Power Your Personal Network with LinkedIn. 3 PM Saturday. I’ll be co-presenting with Dan Williams, another LinkedIn Power User, on how to use LinkedIn to power your networking skills. This is a session by request from a few participants who’d asked early if there was going to be something about LinkedIn. I’ll be sharing a few of my tips about using the service, what it’s good for, and how to help you build your personal brand with it, including simple but effective techniques you can start using immediately for better results.

PodCamp DC

Speaker and Organizer

I did marketing and outreach for PodCamp NYC to attract as diverse an audience as possible to the event. I also presented on five different sessions including Podcasting 101, New Media Marketing, Using LinkedIn to Power your Personal Network, Affordable PR for Non-Profits using New Media, and Social Media and Politics (panel).

If you attended PodCamp NYC and any of my sessions, I'd love to hear your feedback!

PodCamp NYC

Volunteered to assist NewBCamp in digital outreach and delivered a 45 minute presentation on New Media 101 to help introduce new media to an audience largely unfamiliar with the topic.

NewBCamp 08

Speaker and Outreach Organizer

I was the lead organizer along with a fabulous team and speaker at PodCamp Boston 3, the new media/social media community conference. We had 465 of the smartest, most energized, most passionate people descend on Boston for two days to learn, share, and grow their new media skills, and I was happy to provide them with the opportunity to make magic happen.

I also spoke on new media marketing and web site optimization.

PodCamp Boston 3

Lead Organizer and Speaker

As lead organizer of PodCamp Boston 2, I was responsible for making sure PodCamp Boston 2 happened and ensuring that financial, operational, and marketing goals were achieved, as well as creating an environment where attendees had a productive, fun time.

PodCamp Boston 2

Lead Organizer

As producer of the independent fan album Virtual Hot Wings, on behalf of podsafe musician Matthew Ebel, I recorded, edited, and compiled the album through 70+ builds, including cover art, individual tracks, branding, web site creation, online transaction processing, and internet marketing, along with a team of 5. Learn more at <a href="http://www.VirtualHotWings.com">http://www.VirtualHotWings.com</a> or in Second Life.

Virtual Hot Wings

Producer

I was a presenter on the topic of new media and podcasting at the Postsecondary Electronic Standards Council 4th Annual Conference on Technology and Standards, discussing what podcasting is and how it applies to educational technology in the financial aid industry.

PESC

Speaker at PESC Technology Standards Conference

Public speaker and presenter at PodCamp Toronto. Presented three sessions: Podcast Marketing 2.0, Podcast 401: Advanced Audience Buildings, and WinAmpCast/Google Gadget Podcast Kits. Member of Corporate Podcasting Tactics Panel.

PodCamp Toronto

I am the co-founder of the PodCamp Unconference series, along with partner Chris Brogan. Our inaugural event, with the support of over 300 registered attendees and 40 sponsors, was held September 8-10, 2006 at Bunker Hill Community College and Harvard University. For more information or to contact me specifically about PodCamp, please email me at <a href="mailto:cspenn@PodCamp.org">cspenn@PodCamp.org</a> - and I look forward to meeting you soon!

PodCamp

Co-Founder

The Financial Aid Podcast is a daily internet radio show which I present to students, parents, professionals, and vendors. Each day, I cover topics such as financial aid news, scholarships, job hunting, and personal finance. Be sure to add it to your iTunes music player for free by visiting <a href="http://www.FinancialAidPodcast.com">www.FinancialAidPodcast.com</a> on the web.

The Financial Aid Podcast

I am the Chief Media Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and media, as well as Internet marketing, press, and public relations. If you've got questions about paying for college, I either have answers or know someone who does.

Edvisors

Chief Media Officer

I am the Chief Technology Officer at the Edvisors Network and Student Loan Network, overseeing all aspects of technology and new media.

Student Loan Network

I was the director of IT and systems at Credit Union On Line, a data processor for 22 New England credit unions.

Credit Union On Line

IT Director

I was a senior technical consultant at Boston Automation in Boston, MA, serving small businesses with infrastructure and internet consulting, from getting their systems in place to creating an internet presence for them.

Boston Automation

Senior Consultant

CIO and chief technologist at CASCAP, Inc. a mental healthcare provider based in Cambridge, Massachusetts. Brought agency into the Internet age, created web presence, established networks among 14 sites, and led training of staff on basic Internet communications. Established first Internet-based donations for agency, including an interactive campaign for a fundraising concert.