Radhecka Roy is a highly skilled marketing researcher from Mumbai, India with extensive experience across the Asia-Pacific region. She has dedicated her career to integrating insights from multiple data sources and advanced qualitative research to deliver strong solutions that create business impact.

Radhecka's educational background includes a degree in Political Science and a Marketing Management degree from the University of Mumbai. She has worked with various well-known organizations throughout her career, including Ipsos, TNS, Synovate, Tebbutt Research, and IMRB International. She has held a number of leadership positions, including Global Lead for Strategic Curation and Global Lead for NPD at Ipsos, as well as Regional Client Leader and Regional Qualitative Client Leader (APAC) at TNS Global.

Radhecka was accredited as a full research lead by Unilever Gold Standard Accreditation Program, and she currently serves as an assessor for the program. Her expertise in qualitative research and her ability to integrate insights from multiple data sources have made her a valuable asset to companies seeking to create business impact through data-driven marketing strategies.