Paul Garcia 🔹 Site Optimization

Paul Garcia, a seasoned professional with extensive experience in site optimization and digital performance engineering, has dedicated his career to improving businesses by examining the "why" behind customer behavior and identifying ways to enhance their experience. With a diverse background that includes roles with Verizon, LG Electronics, Walmart eCommerce, TXU Energy, and Fidelity Investments, Garcia has developed a unique set of skills and expertise in the areas of business intelligence, platform architecture, web solution architecture, and customer experience optimization. His educational background includes studies in ITILv3 Foundation, Business Intelligence Boot Camp, and Microsoft® Office PerformancePoint Server – Monitoring and Analytics Technical Training.

Throughout his career, Garcia has provided insights on how businesses can create better customer experiences and increase conversions using analytics and other software tools. As a principal consultant at CrunchPoint LLC, Garcia helped clients like Bed Bath & Beyond, Walmart eCommerce, and LG Electronics improve their digital experience strategies, resulting in higher conversion rates and increased customer satisfaction. In his current role as a Digital Performance Engineer at Verizon, he continues to use his expertise to optimize site performance and provide valuable insights to clients.

In addition to his professional work, Garcia has also pursued other interests, including his studies in Business Crash Course at Personal MBA. With his diverse background and extensive experience in site optimization and digital performance engineering, Garcia is a valuable asset to any team seeking to improve their digital experience and increase customer engagement.