Alex Reeder is a seasoned director of data and platform strategy, with vast experience in the travel, telecom, retail, auto, and consumer packaged goods industries. Throughout his career, Alex has partnered with clients to understand their audiences, create value for their businesses, and maximize their existing technology. He is a former senior partner of GroupM and director of data and platform partnerships at MediaCom, with previous roles at Xaxis and MEC. Alex studied business administration, management, and marketing at Widener University, and he is passionate about bringing together owned and paid media through cloud and ML applications to create innovation roadmaps and deliver impact.