Virginia Polytechnic Institute and State University - Pamplin College of Business

USI Università della Svizzera italiana

Account Supervisor  -  Team Unilever Shopper at VMLY&R COMMERCE

New York, New York, United States

VMLY&R COMMERCE

Account Supervisor  -  Team Unilever Shopper

- Unilever's shopper marketing agency of record, specifically working across all Beauty & Personal Care brands
-  Develop insights-driven brand and category creative campaigns that can be implemented at the customer level
-  Execute, measure and optimize conversion driving cross-channel programs at the national level (both traditional and digital tactics)
-  Collaborate with both internal and external cross-functional teams to bring full year brand campaigns to life
-  Lead concept development, production and execution of video and photo shoots
-  Advocate shopper/commerce best practices and identify synergies amongst other channels during full funnel brand planning

Geometry Global

Senior Account Executive  -  Team Unilever Shopper

Account Executive  -  Team Unilever Shopper

Office Administrator  -  Team Unilever Shopper

- Onboarded new advertising partners by executing contracts/agreements and acting as liason between partners and internal Ad Ops team
-  Maintained accurate timelines when implementing new partner campaigns
-  Measured and evaluated campaigns against key performance metrics to determine campaign's success

2Blue Media Group

Account Manager

Receptionist

- Partnered with the events manager (BizBash’s 2012 Corporate Event Planner of the Year) to brainstorm and execute numerous innovative internal, external and client facing events at JWT New York’s in-house state of the art venue (200+ annually)
- Arranged the logistical aspects for all meetings and events including setup/breakdown, vendor scheduling, etc, ensuring timelines were met as the scope of work evolved
- Oversaw office production projects usually pertaining to new business pitches and special events, working closely with the studio and new business team in order to provide accurate cost estimates
- Built new and ongoing relationships with preferred vendors by processing invoices (over $200k annually) and ascertaining their insurance coverage and liability
- Maintained accurate corporate budgets in relation to overhead vendor expenses ($3.5 million annually)
- Acted as liaison between the agency and building management for all meeting, event, and special event related requests
- Responsible for hiring temps and security guards necessary for special events and occasions
- Responsible for overseeing JWT New York’s original artwork collection (estimated value of over $2 million) in coordination with art curator

Events/Facilities Coordinator

- Developing long term marketing initiative for company and clients
- Organizing information from focus group sessions
- Drafting press releases and email blasts, and updating blog

SeaCrest Company

Marketing Intern

- Contacted media of varying types to secure placement opportunities
- Constructed targeted consumer and trade media lists
- Conducted local market research for new product launch
- Handled miscellaneous mailings and correspondence
- Updated editorial placement books and coverage grids for clients
- Conducted administrative duties, as necessary

Courtney Gentile