University of Missouri-Columbia

Account Supervisor at DEG Digital

Merkle

Senior Account Director

DEG Digital

Account Supervisor

Senior Account Manager

•	Work with clients to determine specific objectives of projects, devise strategies and tactics to deliver on those objectives.
•	Develop timelines and project budgets and identify appropriate measures to evaluate success of projects.
•	Understand and communicate clients’ overall business requirements and strategic objectives to project teams. 
•	Manage existing and new client relations, and proactively monitor and manage client expectations. 
•	Communicate daily with clients and ensure timely deliverables.
•	Assist Account Director in developing and presenting digital strategies and plans.
•	Participate in the creation of proposals and presentations to existing clients. 
•	Work with clients to document project needs and requirements.  
•	Manage measurement and reporting processes for all accounts. 
•	Establish clear project success metrics (ROI) based on client objectives. 
•	Manage post project documentation, archiving and ongoing analytics.
•	Monitor project revenues/budgets and resource requirements.
•	Contribute to company innovation, knowledgebase, marketing/sales materials, networking, and social media efforts.

Account Manager

Gragg Advertising is a full service direct response marketing agency.    
•	Successfully oversee and review client billing to ensure invoice accuracy against established budgets and adherence to deadlines – approximately $2 million in interactive spend each month
•	Oversee Marketing Coordinators to ensure overall efficiency of the department by delegating appropriate tasks as necessary to guarantee deadlines are met and client goals are effectively supported                                                                      
•	Effectively create and manage the production and development of 15+ clients monthly internet lead generation campaigns to achieve profitable results and create valued brand awareness 
•	Research and determine new outlets for lead growth and evaluate effectiveness to improve or change strategies based on results
•	Successfully analyze conversion and YOY data to provide insight on immediate resolutions and develop plans for future improvements
•	Conduct research and provide recommendations for additional avenues and interactive outlets that will produce quality responsiveness 
•	Responsible for the quarterly, monthly, and weekly budgets ranging from $5,000 to $300,000 a month per client and track results against goals
•	Monitor and communicate business and technical needs to IT, Account Service and external vendors to achieve client goals 
•	Research optimal internet lead generators focusing on each client’s unique industry and demographics
•	Attend relevant conferences to build relationships and expand new business opportunities for the company

Gragg Advertising

Senior Interactive Analyst

Gragg Advertising is a full service direct response marketing agency.                                                                          
•	Effectively create and manage the production and development of 10+ clients monthly internet lead generation campaigns to achieve profitable results and create valued brand awareness 
•	Research and determine new outlets for lead growth and evaluate effectiveness to improve or change strategies based on results
•	Successfully analyze conversion and YOY data to provide insight on immediate resolutions and develop plans for future improvements
•	Responsible for the quarterly, monthly, and weekly budgets ranging from $5,000 to $300,000 a month per client and track results against goals
•	Monitor and communicate business and technical needs to IT, Account Service and external vendors to achieve client goals 
•	Research optimal internet lead generators focusing on each client’s unique industry and demographics
•	Attend relevant conferences to build relationships and expand new business opportunities for the company
•	Elected to be a member of the Presidents Club in 2010 – an honor to recognize the best and brightest employees for their exemplary work

Interactive Analyst

Responsible for the day-to-day management of the Sprint Co-op Reimbursement program and the client’s satisfaction level. Served as the median of account progress between the client’s requests/needs and the internal creative staff to ensure efficient and accurate execution of all tactics.

•	Successfully managed, executed and developed marketing materials for indirect channel use within the Sprint Nextel Co-op Reimbursement Program ensuring all third party vendors were compliant with Sprint
•	Collaborated with Sprint Marketing Specialists to provide strategic direction for channel marketing program support to insure successful execution of launch objectives and to support Indirect Market Management consumer sales goals
•	Served as the expert between the client and the creative team to create advertising, billboards, direct mail, radio and television spots to support handset and service plan offers at the local dealer level
•	Coordinated technical execution of marketing materials on the Co-op program website as well as provided direction and feedback on navigation, layout, tools and functions of the website based on dealer comments, Sprint internal needs and personal expertise
•	Successfully analyzed monthly co-op utilization reports to assess marketing programs and tailor materials/messaging to better serve the local dealer channel

Two West, Inc.

Senior Project Manager

Taught children’s ski school at Breckenridge Ski and Ride School
•	Created a quality and memorable experience for the ski students and their parents
•	Served as a brand ambassador for Vail Resorts

Vail Resorts

Ski Instructor

•	Successfully represented Walt Disney World as one of seven interns selected as a tour guide for the Kilimanjaro Safari (Walt Disney World’s #2 attraction), reporting directly to the Operations Director of Animal Kingdom
•	Operated a 10 ton, 40 passenger truck while verbally and visually guiding Walt Disney World guests through the Kilimanjaro Safari, daily (500-1,000 guests per day)
•	Assisted Animal Kingdom Public Relations Coordinator in logistics of national radio and television press event, promoting Walt Disney’s Magical Gatherings campaign
•	Effectively served as Walt Disney World liaison, under the Walt Disney Christmas Special Producer during the 2003 ABC Christmas Special

Krislyn Wood