Western Sydney University

BrainStation

Seneca College

York University

Freelance creative words & ideas looking to help create and tell brands’ stories. Currently open to new clients.

Vancouver, British Columbia, Canada

Valtech

Copywriter

Sharing guidance and insight into the development of meaningful, engaging, and entertaining brand stories. Expert in modern digital storytelling in the service of innovative and disruptive organizations. Advocate for high-functioning narrative and values-led creative.

epigraph

Strategic Advisor  -  Creative Brand Narrative

40deuce Creative works directly with top-tier, global companies and partners with creative agencies to develop innovative and engaging brand stories through insight-driven creative branding ideas, strategies, messaging, copywriting, and content creation of various sorts.

Since starting 40deuce Creative, I’ve had the opportunity to utilize the breadth of creative and strategic skills I’ve developed throughout my career, through professional learning opportunities, and many personal creative pursuits, to help brands tell their story in the ways that will best connect with their customers and audiences.

Clients have included;
-  Brands such as Apple, Nike, Airbnb, Nissan Canada, CoreLogic, SAP, Vancity Credit Union, and others.
-  Creative agencies such as Critical Mass, Thrive Digital, Epigraph, and others.


Let’s figure out your brand’s story and the most innovative and engaging ways to tell it.

40Deuce Creative

Freelance Creative Brand & Content Strategist (also lead senior copywriter)

For over 12 years, I have been part of the blogging world, starting and operating my own blogs, regularly writing for company blogs, and contributing articles to other publications.
For 12+ years I have had the pleasure and opportunity to write about a wide variety of topics, including social media, pop culture, marketing strategy, craft beer, home insurance, the city of Toronto, and more, across a number of different blogs and publications, including the Sysomos blog, Marketing Profs, Claims Journal, several of my own blogging platforms, and many more.

Multiple Blogs

Writer/ Operator

CoreLogic Symbility is the maker of the world’s most advanced digital property insurance claims management and workflow platform.
While I was with CoreLogic Symbility, almost every piece of public-facing content was touched by me, from webpages, ads, and marketing collateral to product videos, press releases, and client communications. I worked with a small team to create and achieve some pretty big things, including:
-  Rethinking the way the company sold its value from a product-based focus to a solutions-based one, and then created well-received webpages and videos to support the new line of thinking.
-  Updating the company's website throughout my tenure which helped the company to secure #1 rankings in searches for key industry terms they had not ranked for prior.
-  Working with many cross-company teams to create clear and defined value propositions when re-launching an all-new version of the company’s core offering, and then turning those propositions into compelling website copy, product videos, client communications, ads, and other marketing materials.
-  Helping to design and launch the company’s first ABM program to create better awareness and opportunities with key target companies.
-  Creating numerous immersive concepts for conferences and events that ran pre, during, and post, that increased brand awareness, drove traffic to exhibition booths, strengthened brand loyalty, lead to 54% lift in the booking of private meetings, and helped to close deals.

Symbility

Director of Content

Intersect is a digital innovation firm that specializes in partnering with world-leading enterprise clients to create exceptional digital products that deliver great user experiences and business value at the same time, with a method that allows them to build momentum to test ideas, iterate, and get their clients to market quickly.
My time at Intersect was spent mostly on helping the company to raise its level of brand awareness through various creative content strategies, which resulted in a significant increase in inbound and referral leads. Among the many projects I was involved in, some of my favourite and most successful include:
-  Redesigning ¾ of the company website to better articulate the value of what Intersect was great at doing to help their clients, which led to #1 rankings for several key industry terms the company had not ranked for prior, more site visitors, and increased time spent on the site
-  A brand awareness campaign that started with widespread social platform video ads, shattering LinkedIn benchmarks for video ads with 50%+ view & completion rates, and then extended into highly targeted video ads, placed on the elevator news screens in the buildings of specific accounts Intersect was looking to bring on as clients or extended their already existing relationship with (Account Based Marketing).
-  Reshaping and expanding The Intrapreneur Alliance, a community celebrating the innovators, risk-takers, and change agents that are building the products of the future within large organizations through content, in-person events, and an online community hub.
-  Several successful productions of AndroidTO, an Android focused conference for developers, in which we raised paid ticket sales by 62.5% from 2016 - 2018.

Intersect

Social Media Week Toronto is a local arm of the larger Social Media Week, one of the world’s premier conferences for professionals in media, marketing, and technology with events that place in numerous cities around the world.
Through previous work with the global Social Media Week brand and the original agency to bring the conference to Toronto, I was honoured to serve on the advisory board for Social Media Week Toronto for a number of years, during which I advised and assisted with everything event-related, from choosing and helping to bring on speakers to event planning and marketing. I even had the pleasure of speaking several times through the life of the conference.

Social Media Week Toronto

Advisory board member

Sysomos made social media monitoring, analytics, and engagement tools that were used by top brands and agencies across the globe.
During my tenure at Sysomos, I helped to create the brand’s voice while becoming the human face of the company, both online and offline. At the same time, my role also had me creating educational, inspirational, and engaging content and experiences for the company’s customers, audiences, and internal teams along the way. If it sounds like I did a lot, it’s because I did, but the work that I contributed to led to some great successes for the company and myself, including:
-  Significantly elevating the Sysomos brand to create strong industry recognition and ties, leading to increased overall client acquisition numbers and deal sizes
-  Co-authoring and editing the Sysomos blog throughout my tenure, which, for a period of years, was regarded as a top 50 marketing blog
-  Creating relationships with key media contacts and industry influencers to secure placement of Sysomos data and key people (including myself) regularly in highly visible outlets, such as TechCrunch, The New York Times, and Anderson Cooper 360
-  Launching and hosting #SMmeasure, which started as a successfully popular weekly Twitter chat, pulling in people from around the world, and evolved to become a community onto itself that is still active today
-  Creating useful content (from blogs to whitepapers) that continues to bring traffic to the company’s site
-  Speaking at top industry conferences around the globe on behalf of the company, including Social Media Week London, SXSW Interactive, and keynoting the first-ever CM1, a conference for community management
-  Playing a pivotal role through several successful rebrandings of the company

Sysomos

Director of Community

The Inner City Surfers were a Canadian Indie Band known for their fun and dancey pop-punk music and entertaining stage show.
During the band’s Never Ender Bender Tour, I helped to create a buzz in areas the tour stopped through local media outreach and using early social media tools to introduce the band to local music influencers who could have access to interview the band ahead of their shows (i.e. influencer marketing before influencer marketing existed).

The Inner City Surfers "Never Ender Bender Tour"

Manager of Viral Marketing

SuperNova Entertainment was a destination for indie bands looking to play shows and get discovered, and for fans to discover indie bands in their local market and around the world. The company offered an online platform where indie bands and artists could create their own pages to share media and interact with fans, and also put on shows around North America that featured bands from the platform.
During my time with SuperNova Entertainment, I ran the business’s US Concert Department. In this role, I oversaw seven markets across the United States where the company held battle of the band shows and had me managing local representatives, show logistics, booking, and ticket sales. In addition to the work on live shows, I also developed highly effective copy that was turned into scripts and used by others around the company to increase platform sign-ups and book more bands for concerts. Numerous times I was recognized for being a top monthly booking agent.

Supernova Entertainment

Head of US Concert Department

Muze Media was a small marketing and promotions company focused around party events at various clubs and lounges in downtown Toronto.
As a co-founder of the company, I worked with my partners to plan weekly events at clubs around Toronto. We secured venues, corporate sponsors, and marketed the events through both traditional and digital means, bringing thousands of people out to have a great night over the company’s lifespan.

Sheldon Levine