Kenneth Berger

<a href="https://www.forbes.com/advisor/homeowners-insurance/what-can-be-taken-in-lawsuit/" target="_blank">What Exactly Can Be Taken From You In A Lawsuit?</a>&nbsp;&nbsp;<font color="#6f6f6f">Forbes</font>

What Exactly Can Be Taken From You In A Lawsuit? - Forbes

<a href="https://www.nytimes.com/2016/12/30/us/church-militant-theology-is-put-to-new-and-politicized-use.html" target="_blank">‘Church Militant’ Theology Is Put to New, and Politicized, Use</a>&nbsp;&nbsp;<font color="#6f6f6f">New York Times</font>

‘Church Militant’ Theology Is Put to New, and Politicized, Use - New York Times

Coaches Training Institute (CTI)

CRR Global

University of California, Berkeley, Haas School of Business

Carnegie Mellon University

Executive coach and tech veteran. I help startup leaders fend off burnout, build deep trust with their teams, and leave their unique mark on the world at large.

San Francisco, California, United States

Kenneth Berger Coaching

Executive Coach

Flybridge Capital Partners

Advisor

First Round Fast Track

Mentor

I was first product manager at Slack, responsible for the core product as we grew from 100k to 1M+ daily users. I worked directly with the CEO to build a roadmap and develop culture and process for the PM team.

-  Managed a team of six developers and designers, including delegation of tasks for at least three concurrent features, internal and external team communication, regular feedback, and performance management/professional development.
-  Introduced a variety of key processes as the company grew, including user research, A/B testing, and cohort analysis.
-  Led the definition, development, launch, and continuous improvement of many enhancements to the core product. Key areas of emphasis:

Messaging: Group Messages, Channel Preview, Archive Viewer (view any older message directly in the client)
Notifications: @Channel Confirmation, Email and Push Notifications improvements
Email: Email Integration, Weekly Admin Status Email, various retention/activation emails
Future: Completed specs and designs for several other major features currently under development.
            

    
    

    
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Slack

Product Manager

Built YesGraph from a nascent idea to a launched product in active usage by companies like Airbnb, Pinterest, and many others. YesGraph's original product was focused on social recruiting, leveraging professional networks to identify strong candidates (it later pivoted to its current concept). My cofounder led engineering and growth, and we collaborated on product, strategy, and fundraising.  I covered all remaining disciplines:  marketing, business development, research, design, sales, support, HR, legal, etc.  My key accomplishments:

-  Raised $1.1M seed round from Accel Partners, Founder Collective, NextView Ventures, and others.
-  Created and drove an extensive customer development process incorporating site visits, phone interviews, A/B testing, analytics, support, and sales calls to deeply understand our audience: recruiters and hiring managers.
-  Built comprehensive wireframes and specs to envision the initial product and several major incremental features
-  Hired and managed one full time and two part time designers to develop the interaction design, visual design, and brand
-  Planned, wrote, and laid out all transactional and marketing emails, with typical view rates of 55-75%, and click rates of 25%+.
-  Ran extensive A/B tests on the web app and emails to optimize conversion
-  Managed all legal, HR, facilities, etc.
            

    
    

    
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YesGraph

Co-Founder & COO

Key Deals: Typekit, Nitobi (PhoneGap), Omniture, and Behance acquisitions.

-  Successfully built the business cases and product roadmaps for the Typekit and Nitobi acquisitions. Worked with corporate development, engineering, and leadership at each company to complete both acquisitions simultaneously—all in under two months to meet a key deadline.
-  Typekit’s enterprise business tripled in the first year after the acquisition.  Typekit CEO Jeff Veen:  “Bringing Typekit to Adobe has been an absolutely huge boost.”
-  Hosted a popular "Ask Me Anything" on Hacker News to support the announcement: <a href="https://news.ycombinator.com/item?id=3068122">https://news.ycombinator.com/item?id=3068122</a>

-  Worked with Omniture’s CTO and a cross-functional engineering team to design integration features between the Creative Suite and Omniture post-acquisition.  Led customer visits with executives at Comcast, Time Warner, and other top customers to gather feedback.

-  Led development of two new consumer lines of business driven by external partnerships (confidential). Sourced and evaluated a variety of new products, partnerships, and acquisitions.
            

    
    

    
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Adobe Systems

Sr. Product Manager, Acquisitions & Partnerships

Key Products: Business Catalyst, BrowserLab, Kuler

-  Drove a customer development process to discover the best opportunities to incorporate hosted services into the Creative Suite. Socialized the findings with management and worked with them to create a product plan.
-  Conceived and wrote specs for specific web services and how they would integrate with the Creative Suite.  Worked closely with a variety of teams around the world to socialize, implement, and bring that work to market.
-  Drove the acquisitions of Business Catalyst and BrowserLab to bring in new talent and technology. Worked closely with these teams to help them integrate into Adobe.
            

    
    

    
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Product Manager, Web Services

Led the definition, development, and launch of Dreamweaver CS3, which broke sales records throughout its release cycle.

-  Worked extensively with engineering and design to prioritize and scope new features, architectural work, integration work, new APIs, bugs, etc.
-  Represented Dreamweaver to the press and broader community during CS3 launch and beyond: product demos, interviews with journalists, working with user groups, and speaking at industry conferences including SXSW.
-  Defined the strategy and feature set for Dreamweaver CS4, including a long term product roadmap.
            

    
    

    
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Product Manager, Dreamweaver

Drove Dreamweaver's strategy and direction through innovative research as a member of the core management team for Dreamweaver 8 and CS3.

-  Joined the team as a new grad, quickly earning their trust and making research central to decision-making.
-  Participated in nearly every aspect of product development from conception to launch, including feature brainstorming, design, prioritization/scoping, development, and marketing messaging.

User Research Specialist, Dreamweaver

Evaluated, redesigned, and set requirements for software and systems from such companies as Texas Instruments, Kodak, and IBM. Drove broad change across a variety of projects, including consumer and enterprise web applications as well as a major telephone customer service center.