Universidade de São Paulo

Escola Superior de Propaganda e Marketing

Universidade Anhembi Morumbi

Fashion Buyer and Specialist

Toronto, Ontario, Canada

My background lies in successfully pursuing strategic promotions, maintaining stocks and overseeing invoices to maximize cost effectiveness and efficiency. I am adept in managing inventories, vendor negotiations, special projects and general administrative tasks. I have a sharp eye for details and I am able to spot trends that will sell at a glance. I am very passionate about fashion and I like to ensure that the on-trend selection of fashion products meet customer expectations.

Fashion

Fashion Specialist

- Managed and developed marketing strategies and budgets according to recommendations • Generated positive media coverage focusing on Long Distance Education on issues such as Innovation and Entrepreneurship • Planned, managed and hosted events/ courses including fashion industry subjects • Established and administrated annual budget in order to achieve financial goals • Liaised with suppliers, streaming operators, catering and conference places to secure operational efficiencies

Academia Draft

- Monitored social media and online sources for industry trends • Represented the company in national and regional trade shows • Performed various administrative functions, including filing paperwork, delivering products, sorting mail • Created and designed stylish brand logo and website page • Resolved client concerns quickly and professionally • Managed day-to-day business operations and made strategic decisions • Developed marketing and sales strategies to maximize business success

L.lov

Online Store Owner

- Participated in national and local fashion trends shows and planned new season buying choices • Monitored sales and margin performance and interpreted variances against budget and forecast • Used Social Media to design and promote marketing strategies, which resulted in an increase of 300% in the traffic • Analyzed sales and merchandise weekly to identify business opportunities and made recommendations to drive better results • Spend time in store to better understand the customer, store needs and brand vision • Prepared presentation, media kits and event materials

Dautore

Store Owner

- Developed recipes by applying understanding of customers demands and culinary trends • Prepared high-end desserts daily with high levels of quality and reproducibility • Collaborated with suppliers to source desired recipe ingredients while maintaining tight cost controls • Managed large-scale events such as weddings and companies’ events • Met production requirements in all aspects for banquets, desserts and pastries outlets • Guaranteed well-organized mise en place and other kitchen efficiencies to keep work agile and consistent • Ordered and received products and supplies for the pâtisserie’s inventory

Lupatisserie

Owner & Founder - Chef Pâtissière

- Produced many and different pastries, cakes, breads and other desserts on a daily basis for one the most prestigious restaurants in Sao Paulo, Brazil • Monitored line processes to maintain consistency in quality, quantity and presentation • Baked consistent quality items by accurately mixing, dividing, shaping and proofing • Mixed dough scaled breads and cakes and performed all baking duties for baguettes, other breads and all types of cakes

FASANO

Assistant Pastry Chef

- Prepared for frosted and iced cakes, cookies, sweet rolls and coffee cakes • Prepared iced and airbrushed cakes and other pastries for customized orders • Prepared assortment of chocolate bark, truffles and other hand dipped and molded chocolates • Decorated quality bakery goods for all of the three distinguished restaurants at Hyatt Hotel: Eau, Kinu and C-Cultura Caseira, and the Buffet • Prepared all pastry items in accordance with the highest standards of quality, quantity control, taste and presentation • Mixed dough, scaled breads and cakes, and performed all baking duties

Hyatt Hotels Corporation

- Planned and implemented the branding and the marketing design for the company and five other holding companies • Lunched offline and online marketing strategies and executed major marketing events • Improved and optimized company’s digital presence including website, authoring blog posts and social media platforms • Collaborated with designers and editorial team on marketing materials • Kept all campaigns and marketing material collateral in line with branding and focused on target consumers

IBOPE Brasil

Marketing Director

- Developed innovative marketing and sales campaigns to support branding and business objective • Planned and executed major trade shows and marketing events for advertisers and ad agencies • Created, deployed and optimized marketing initiative together with advertising and editorial teams • Developed brand’s tone of voice, messaging, sales materials, customer relationship plans, promotional strategies and product commercialization materials • Supported sales team with presentations and sales materials

Editora Abril

Marketing Manager

- Planned large-scale events such as tradeshows, conferences, and travel meetings to Brazil’s largest publications distributor • Managed administrative logistics of events, including negotiation of contracts, event’s booking and communication • Designed displays to deliver interactive, engaging and memorable store experiences for shoppers • Managed team training thru seminars and offsite events, including partner’s selection and negotiation, scheduling, marketing, reservations, materials, tasks management and follow-up • Responsible for organizing post-event feedback from clients to evaluate event success and discover opportunities for improvement

Editora Abril (Dinap)

Marketing Merchandising Manager

- Released purchase orders to suppliers with accurate pricing, deadlines, terms and conditions • Researched to determine which suppliers’ offers best meet the company’s needs • Created and implemented successful pricing strategies • Performed various administrative functions, supporting the procurement process • Trained staff about promoting Food and Beverage categories within store • Organized in-store merchandising • Planned and coordinated advertising and promotion of selected products • Negotiated prices, discount terms and all transportation arrangements for merchandise

Lucianne Ferreira

Lucianne Ferreira