Batool Ahmed is a highly experienced and skilled market research professional with 17 years of experience in the industry. Her core areas of expertise include UX research, ethnography, design thinking, co-creation, international project management, and innovative research design. She has worked with various global and local clients on a range of projects, including qualitative studies, quantitative surveys, mystery shopping, B2B studies, and syndication reports.

Batool Ahmed holds a Master's degree and a post-Master's degree in clinical psychology from Karachi University. She studied as a participant in the Design Thinking Workshop Professional Development Programs at Harvard Extension School.

Before founding Story Tellers, Batool Ahmed has held various roles in research and consulting firms, including Freelance Research Consultant at Palladium: Make It Possible, Head of Qualitative Department at Ipsos, Consultant (Qualitative Department) at Oasis Insights - A Kantar Group Company, AVP Research in Marketing Department at Dawlance Group of Companies, Qualitative Research Head at MEMRB Pakistan, Manager Qualitative Research at Aftab Associates, Senior Research Executive at Oasis Insights.

Overall, Batool Ahmed is a talented, dedicated, and experienced research professional whose expertise encompasses a wide range of research and consulting services.