Batool Ahmed

Batool Ahmed is the Founder and CEO of Story Tellers, a company dedicated to helping organizations focus on their customers while developing products. She held this position from February 2017 until July 2023, leading the company for over six years.12

Prior to founding Story Tellers, Batool Ahmed gained extensive experience in research and consulting. She worked as a Freelance Research Consultant at Palladium: Make It Possible and held various roles in market research, including as a Freelance Market Research Analyst at Euromonitor International.3 Her expertise lies in qualitative research, which supports her leadership at Story Tellers, where she emphasizes user-centric product development.14

Batool is based in Chicago, Illinois, and her professional background reflects a strong commitment to understanding user needs and enhancing customer experiences through effective storytelling.23