Bastiaan van de Werk

Bastiaan van de Werk is a highly accomplished individual with a rich background in branding, identity, positioning, communications, business strategy, innovation, and creative business ideas. He is the founder and co-owner of Roos & van de Werk based in Rotterdam, the Netherlands.

Bastiaan's educational journey includes studies at prestigious institutions such as Erasmiaans Gymnasium for his Diploma in Grammar School, IMD Business School for Business & Leadership, SIT in Tel Aviv for Marketing Communications, Delft University of Technology for a Master of Science in Industrial Design Engineering with a focus on Innovation Management, and a stint at Truman State University through the NACEE exchange program.

Throughout his career, Bastiaan has been actively involved in various organizations, showcasing his leadership and expertise. He holds roles such as Partner & Co-Founder at Roos & van de Werk and has served in advisory positions at OPEN Rotterdam and Rotterdams Wijktheater. Additionally, he has contributed to the business landscape as Chair of the Board for Businessclub V at Rotterdam Philharmonic Orchestra and as a Startup Mentor at PortXL.

His extensive professional experience includes roles like Co-Owner at Content + PR Shop, Marketing Strategist at TwoBillionEyes Foundation, and Senior Communications Consultant at bransonguevara. Bastiaan has also demonstrated his commitment to personal growth and continued learning by being part of organizations like Jong Management VNO-NCW, IMD Business School Alumniclub of the Netherlands, and the European Leadership Platform.

With a diverse background that ranges from creative consultancy to information technology services, Bastiaan van de Werk is a versatile professional with a keen eye for innovation and a strategic mindset that has made him a valuable asset in the business world.