European International University - Paris (Official)

W. L. Gore & Associates

Al-Kafaàt University

Divisional Vice President, Middle East, Africa and Global Accounts. IDEM/ARDX at Abbott

Divisional Vice President of EEMEA, CIS&Turkey, and Global Accounts (NGOs) for IDEM/ARDx. Responsible for 300 employees, taking multi-million-pound P&L responsibility. Leading the business to protect NGO global funds, particularly low-income countries receive what they need.

Oversaw multi-million-dollar P&L, drove growth, and influenced success - led global office expansions in the Middle East, Europe, and Africa while enhancing profitability.

Achieved double-digit growth through a cultural change, focusing on team discipline and consistency, creating an engaged, collaborative, and high-achieving team. Resulted in growth in the EEMEA region to more than $400M.

Established a digitalization vision for Africa and the Middle East. Expanded healthcare hubs in key African regions, focusing on women and child health, and partnered with NGOs for diagnostics.

Developed a leadership strategy based on the 4 key structures of Replicate, Grow, Protect, and Innovate, maximizing organic and upward sales trajectories. Boosted sales and innovation organically by introducing a successful algorithm and influenced governments and Country Programme Directors to penetrate the diagnostic market.

Abbott

Divisional Vice President - EEMEA & Global Accounts

Divisional Vice President of the Middle East and Africa & Global Accounts. Full P&L responsibility and Team Leadership across an ever-increasing geographical scope within the IDEM/ARDx - Rapid Diagnostic division of Abbott. Responsible for the delivery of diagnostic tests which are critical in the provision of health status detail to the nations served.

Led the division through uncertain times during the COVID pandemic, ensuring business growth and team consistency. Doubled business through successful COVID-19 product launch, covering over $800M globally during the pandemic.

Secured a long-term contract with The Global Fund, fostering cooperation in medium and low-income countries, collecting orders for APAC, LATAM, and EMEA.

Cultivated excellence in a diverse team, delivering quality healthcare. Collaborated with WHO, Governments, and NGOs to provide health facilities and diagnostics, managing geographical growth and office openings.

Divisional Vice President - MEA & Global Accounts

Offered senior leadership position of Vice President / General Manager in this renowned healthcare leader, with full P&L accountability for ARDx Infectious Disease Emerging Markets Africa & Global Accounts, part of their Rapid Diagnostic business.

Developed Abbott's strategic vision for 54 African countries plus Egypt and restructured the leadership team, including sales, marketing, PMO, quality, finance, supply chain, and distributors.

Prioritized growth in emerging markets: expanded strategic partnerships and distributor network while opening operation direct sales and legal entities (B2B andB2C) for each market. The business grew from $120 million to $200 million in two years.

Vice President & General Manager - Emerging Markets Africa & Global Accounts

As Regional Director of Sub-Saharan Africa - MISSA, I was responsible for One MD&D at Johnson & Johnson, heading up a team of 9. I spearheaded the development of a robust and reliable network of 28 distributors covering Nigeria, Uganda, Rwanda, Angola, Ethiopia, Kenya, Mozambique, Zambia, Zimbabwe, Tanzania, and French West Africa.

Recorded consistent growth in sales of 72% in the first year and 25%-35% in subsequent years through strong growth and risk strategy development, despite the challenging economic climate and crippling currency fluctuations.

Successfully optimized expenditure across sales and marketing and built relationships with major private and government clients such as the Ministry of Health. Shaped an outstanding talent pool of diverse and high-performing individuals and instilled core values and best practices.

Johnson & Johnson

Regional Director MISSA

Initially joined this $multi-billion American multinational materials science company as Area Manager for MENA, then promoted to Regional Director of MENA and onto Regional Director EEMEA with full P&L accountability for medical devise sales flowing through an established team of 11 area managers.  

Played an integral role in setting up new legal entities in Turkey and Greece, transitioned Poland from channel distributor to direct sales, and increased brand awareness through meetings with country physicians to promote products. Took vascular business from zero to $multi-million, recording $XXM in Cardiac, General, and Neuro.

Created Endovascular Society in Saudi Arabia and expanded to the United Arab Emirates, Qatar, Kuwait, Iran, Morocco, Algeria, Egypt, and South and North Africa.

Regional Director EEMEA

Handpicked by the Director of Guidant International to head up the international division, set up new Peripheral and Cardiac Surgery divisions, expanded distributor network into new global territories, consistently increased sales, and promoted new emerging market technologies marketing.

Boston Scientific

Sales Manager MEA

Fast-tracked up and recognized by this joint distributor of medical devices and products for outstanding performance, increased sales target, forged relationships with government and private clients leading to new deals, and actively supported new product development.

Bassem Bibi