Bassel Idriss

Bassel Idriss is a seasoned professional with over 20 years of experience leading startups and Fortune 500 companies in Europe, Africa, Middle East, and Asia.

As a Chief Marketing Officer at Alyasra Group, he plays a pivotal role in transforming a regional family business by introducing professional management practices.

Previously, as an entrepreneur, Bassel successfully launched a groundbreaking consumer tech brand that revolutionized custom eartips despite challenges like ambiguity and limited resources.

His tenure at Procter & Gamble showcased his prowess as a 'corporate' director, where he consistently enhanced the company's leading market positions and exceeded financial targets through strategic planning and execution.

His educational background includes a Master's in Business Administration from the Lebanese American University and a Bachelor of Arts in Psychology from the American University of Beirut.

Bassel's professional journey spans various key roles such as Global Brand Manager, Regional Brand Manager, and Brand Manager at Procter & Gamble, reflecting his expertise in brand management and marketing.

His experience in orchestrating award-winning marketing campaigns, developing best-in-class teams, and driving business growth in challenging economic climates underlines his versatile skill set in the corporate landscape.

Bassel Idriss's achievements include designing and launching a disruptive hardware product catering to a global consumer base, raising substantial funding for a startup, and expanding P&G business amidst economic downturns.

His engaging keynote speeches sharing entrepreneurial insights and experiences highlight his passion for knowledge sharing and mentorship in the business community.