Tel Aviv University

UCLA

Technion - Israel Institute of Technology

PM  -  PhD  -  MBA

Data platform company empowering materials scientists and researchers with AI tools to accelerate their innovation and discovery (B2B, SaaS)

•	Built and communicated GTM strategy and crafted the ideal customer profile (ICP).
•	Leading marketing / product marketing projects: problem/solution fit, messaging, content creation and building assets.
•	Sales enablement activities: slides, training, objection handling, pricing, etc.
•	Managed vendors for website infrastructural improvements and SEO activity.
•	Market research and competitive landscape analysis and maintenance.
•	Contribution to pre-sell and lead generation activities.
•	Became the CRM (HubSpot) company master.

Main achievement: Reduced the bounce rate of the website by over 80% by leading and maintaining a content creation project.

Materials Zone

Product Marketing Manager

AI and data platform company revolutionizing the materials science and product development domain through digital transformation (B2B, SaaS)

•	Built solution architectures for potential customers through data tailor design and architecture. This included understanding the objectives and business goals of the customer and design a data solution to solve his problems (post-sale activity).
•	Led projects and managed accounts end-to-end: onboarding, data solutions, data architecture, training, support, continuous value delivery and success.
•	Development and maintenance of all company metrics related to marketing, sales and success.
•	Contributed to pre-sell and lead generation activities.

Main achievement: Significantly reduced the barrier of on-boarding majority of the customers by identifying and mapping the challenges and crafting solutions to overcome it.

Customer Success Manager

Computer vision company developing Augmented Reality and SaaS products for ecommerce (B2B2C)

•	Executed market research and customer discovery process by interviewing 30+ industry players to identify their pain / need.
•	Managed the products throughout the stages: mock-up, POC to MVP following lean methodology while defining the products’ spec and features and priorities for development.
•	Developed and established partnerships with 4 design partners while maintaining the company’s out-bound relations and communication with potential customers, design partners and acceleration programs.
•	Performed in-depth competitive analysis and identified the company’s unique selling point.

GemSight

Co-founder / Product & Business Development

Industrial-tech company developed a process-based system for retail/consumer global brands manufacturing facilities (B2B)

•	Led a complex product composed of hardware, software and proprietary chemicals from POC, MVP to alpha version while contributing to product development by writing, reviewing and iterating on specs and PRDs (SW + HW).
•	Took ownership over features end-to-end and worked closely with the R&D.
•	Initiated processes for reaching out to potential partners.
•	Built partnerships with global industry leaders (>4,000 employees) from Europe and Asia, executed pilots and delivered alpha-version products.
•	Negotiations, R&D agreements.
•	Maintained long-term relations and communication with design partners while monitoring customers usage and making sure customers are gaining value.
•	Over-viewed the R&D activity executed by a team of 4 engineers and scientists.

NanoFine Technologies

Founder / Product & Business Development

•	Led the technological solutions and R&D services offered for traditional industries.
•	Initiated the ideation process, invented, designed, built prototypes, and developed innovative products for our clients within their field of business.
•	Conduct scientific and technological feasibility checks for the suggested ideas, research on-the-shelf products to fulfill specific needs and write (and review) R&D plans.

InCa R&D Group

Technology Expert

Introduction to Materials Science & Engineering.

Nazareth Academic Institute (NAI)

Senior Lecturer

•	Conducted research in the field of nanotechnology: solar cells & photocatalytic nanoparticles.

The Hebrew University of Jerusalem

Postdoctoral Research Fellow

•	Lead an interdisciplinary R&D project that required knowledge and expertise in nanotechnology, electrochemistry and opto-electronics.
•	Drafted research questions and crafted the R&D plan that answers these questions.
•	Successfully supervised a team of 3 research assistants to execute the R&D plans.

Research Scientist

•	Student position.
•	Laboratory-related R&D tasks while assisting scientists and engineers developing tiny super capacitors.

Basila Kattouf